Gameloft Expands Brain Challenge for Xbox LIVE Arcade

New York, NY - Gameloft®, a leading publisher and developer of video games for mobile phones, today announced that it is bringing its tremendously popular Brain Challenge game to the Xbox LIVE® Arcade for the Xbox 360™ video game and entertainment system from Microsoft. Xbox LIVE® Arcade is the premier destination for digitally distributed, high-definition original and classic games.

“The tremendous growth of mass-market, casual games coupled with the massive consumer acceptance of gaming platforms such as Xbox LIVE Arcade, has opened up a significant opportunity for Gameloft,” said Gonzague de Vallois, senior vice president of Publishing, Gameloft.“Xbox LIVE Arcade is the perfect vehicle for us to expand our presence with players of all types.”

“We at Microsoft are excited at the prospect of expanding our gaming catalogue to include one of Gameloft’s best sellers,” said Jeremy Wacksman, Product Manager of Xbox LIVE Marketing.“Gameloft’s reputation and standard of excellence in the casual gaming space precedes them and Brain Challenge is a welcome addition to Xbox LIVE Arcade.”

Released on mobile carrier decks in 2006, Brain Challenge has achieved sales of 1.5 million units to date, and continues to be ranked in the top downloads on carrier decks more than a year after initial release. The sales success is further driven by the launch of Brain Challenge vol. 2 Stress Management which complements the original game.

Brain Challenge will be available to challenge the skill and intellect of players on Xbox LIVE Arcade in early 2008. Brain Challenge boosts brain activity and helps players develop stress-management skills thanks to a wide variety of games. A personal coach helps players develop their abilities in several areas of cognitive function, including logic, math, memory and visual thinking, in a fun and entertaining way.

In addition to Xbox Live Arcade, Brain Challenge will soon be available on iPod, Nintendo DS and PC. This will be the first ever multi-platform launch of a casual brand from a mobile game publisher. Each game will be specially formatted and adapted to complement each unique platform to ensure the best consumer experience.

The mobile game version is available now across most U.S. carriers.

About Gameloft

Gameloft is a leading international publisher and developer of video games for mobile phones. Founded in 1999, it has emerged as one of the top innovators in its field. The company creates games for mobile handsets equipped with Java, Brew, or Symbian technology. The total number of mobile handsets with this technology is expected to exceed two billion units in 2008 (ARC GROUP).

Thanks to partnership agreements with leading licensors and personalities such as Ubisoft Entertainment, Universal Pictures, Touchstone Television, Viacom, Sony Pictures, FifPro, Paris Hilton Ent., Lamborghini, Derek Jeter, Reggie Bush, Vijay Singh, Andrei Schevchenko, and Djibril Cissé, Gameloft has formed strong relationships with international brands. In addition to the partnerships, Gameloft owns and operates such brands as Block Breaker Deluxe, Asphalt: Urban GT and New York Nights.

As a result of agreements with telecom carriers, handset manufacturers, specialized distributors and its online store, Gameloft now boasts a distribution network covering 75 countries.

Gameloft has worldwide offices in New York, San Francisco, Montreal, Mexico, Buenos Aires, Paris, London, Düsseldorf, Milan, Madrid, New Delhi, Seoul, Hong Kong, Beijing, and Tokyo. Gameloft is listed on the Euronext Paris Stock Exchange (ISIN: FR0000079600, Bloomberg: GFT FP, Reuters: GLFT.PA)

For more information, visit www.gameloft.com.


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