Gameloft to Unveil NBA Games for Cell Phones

New York - Gameloft®, a leading global publisher and developer of video games for mobile phones and consoles, today announced an agreement with the National Basketball Association (NBA) to develop and publish two NBA games for mobile phones. The first game scheduled is NBA Smash!, an arcade-style 2-on-2 street basketball game to be released in May. A second NBA game, a 5-on-5 simulation style game, is scheduled to launch in September 2008.

“The NBA is one of the great global sports leagues whose tremendous popularity spans from North America to Europe and Asia, and we are thrilled to have the opportunity to develop NBA mobile games,” said Gonzague de Vallois, senior vice president of publishing, Gameloft.“By featuring every NBA player and team, along with a spectacular gameplay, our games will deliver an authentic look and feel that will make them stand out from the competition”

The first NBA mobile game, NBA Smash! includes actual NBA players, and puts them into an arcade-style 2-on-2 basketball game. Slam dunks and skillful dribbling are all included as players try to string together combos to maximize their score. An advanced career mode allows players to create their own players, form and upgrade their teams, and face off against all the NBA teams to determine who is the best.

A second game will tip off prior to the 2008-09 NBA season this September with an authentic NBA experience for mobile platforms. The game features all 30 teams and every NBA player; a full 80 game season and even includes events from NBA All-Star. The in-depth management feature will enable players to manage their team rosters and choose winning strategies to top the competition.

Look for NBA Smash! this May. Both games will be available across all major carrier decks.

About Gameloft

Gameloft is a leading international publisher and developer of video games for mobile phones and consoles. Established in 1999, it has emerged as one of the top innovators in its field. The company creates games for mobile handsets equipped with Java, Brew or Symbian technology. The total number of games-enabled handsets is anticipated to exceed four billion units by 2012. Gameloft games are also available to players on WiiWare and DS, Microsoft’s Xbox LIVE Arcade, Apple’s iPod and PCs.

Partnership agreements with leading licensors and sports personalities such as Ubisoft Entertainment, Universal Pictures, ABC, Dreamworks Animations SKG, Endemol, 20th Century Fox, Viacom, Sony Pictures, Touchtone Television, Warner Bros., FifPro, Ferrari, Paris Hilton, Gus Hansen, Kobe Bryant, Derek Jeter, Reggie Bush, Chuck Norris, Jonny Wilkinson or Robinho allow Gameloft to form strong relationships with international brands. In addition to the partnerships, Gameloft owns and operates titles such as Block Breaker Deluxe, Asphalt: Urban GT and New York Nights.

Through agreements with major telephone wireless carriers, handset manufacturers, specialized distributors and its online shop, Gameloft has a distribution network in over 80 plus countries.

Gameloft has worldwide offices in New York, San Francisco, Seattle, Montreal, Mexico, Buenos Aires, Paris, London, Cologne, Milan, Madrid, Lisbon, Copenhagen, Warsaw, Helsinki, Vienna, Bucharest, New Delhi, Seoul, KualaLumpur, Beijing, Hong Kong, Singapore, Tokyo and Sydney. Gameloft is listed on Euronext Paris (ISIN: FR0000079600, Bloomberg: GFT FP, Reuters: GLFT.PA)

For more information visit www.gameloft.com


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