GameON:Finance 2009 Gets down to Business

For Immediate Release

August 14, 2009 (Toronto)– Interactive Ontario (IO) today announced three new speakers for GameON: Finance 2009, happening October 27 and 28 in Toronto. These speakers are experts on key issues surrounding the business of games including funding, banking, and monetization.

Greg Short, Executive Director, EEDAR

With over ten years experience in developing community integrated data services for some of the largest massively multiplayer games available, Greg Short is one of the world’s leading experts in maximizing the acquisition, retention and monetization of gaming communities.

Erik Robertson Managing Director, Nordic Game Program

Erik Robertson is the Managing Director of the Nordic Game Program. Its mission is to ensure access to quality Nordic computer games for children and young people.

Alec Dafferner, Partner, GP Bullhound, Technology Investment Banking

Alec Dafferner is a Partner and Head of GP Bullhound's San Francisco office. With over ten years of technology investment banking experience, Alec has executed over 40 transactions for emerging growth companies in the U.S. and abroad, raising over $10 billion in capital and advising on over $2.5 billion in mergers and acquisitions.

Full bios can be found at www.gameonfinance.com<http://www.gameonfinance.com> .

Registration is now live for GameON: Finance. Early Bird prices are available until September 24th and once again this year, GameON: Finance remains accessible offering special discounts for start-up companies, on a first come, first served basis. Visit www.gameonfinance.com<http://www.gameonfinance.com> for more information.

About GameON: Finance ( www.gameonfinance.com)

GameON: Finance is an investment forum for the interactive games industry that connects game developers, innovators, investors and industry leaders. Over the course of two days in downtown Toronto, presentations, case-studies and panel sessions will provide insight on the diverse prospects for growth within the dynamic economic, creative and technological landscape of games.

About Interactive Ontario ( www.interactiveontario.com)

Interactive Ontario (IO) is a not-for-profit industry trade organization committed to the growth of the Ontario interactive digital content industry. Representing over 200 member-companies IO is an industry advocate within Ontario and nationally as a founding member of the Canadian Interactive Alliance /Alliance interactive canadienne (CIAIC).

-30-

For more information:

Danielle Engels

Director of Communications

Interactive Ontario (io)

99 Atlantic Ave., Suite 411

Toronto, ON M6K 3J8

T: 416.516.0077 x224

F: 416.840.0512

email: danielle@interactiveontario.com

web: www.interactiveontario.com


Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com.