GamePlan offers new insight into gaming market

Future, the special-interest media group, has collaborated with Ipsos on the UK expansion of GamePlan, the industry-leading research tool for insights into the videogame market.

Like GamePlan US, GamePlan UK is a business intelligence tool featuring tried-and-tested quantitative metrics as well as measures that are unique to the gaming market.

It offers invaluable scientific information on gamers for publishers, agencies, retailers, financial analysts and media planners, presented in an easy-to-use format. Ipsos has already, since October 2010, conducted interviews with more than 10,000 UK gamers.

The strategic alliance between Ipsos and Future, the industry-leading games media owner, means GamePlan UK includes data from across Future’s portfolio of websites and magazines.

This means subscribers to GamePlan UK can able to compare and contrast data from Future’s massive audience of passionate, high volume gamers with the nationally representative survey data collected by Ipsos.

James Binns, Head of Future’s gaming websites said:“Future is committed to giving advertisers more insight into the buying intentions of our audience. We chose GamePlan UK because they benchmark against a wide range of UK gamers, versus other well-known games panels that are narrow and site specific.”

To sign up for a GamePlan UK trial, contact Nicholas Williams on nicholas.williams@ipsos.com.

About GamePlan

Launched in 2009, GamePlan is the industry-leading research tool for behavioral and attitudinal insights into the videogame market. It makes use of established metrics like awareness, purchase intent and buzz with innovative videogame-specific measures including purchase timing, forced choice, and perceived game value. With the increased adoption of the tool in the US, there has been growing demand for region-specific data in the UK and Europe.

The tool combines a proprietary weekly online survey of gamers with the comprehensive and continuously updated database from GameFly, AERS Inc. (exclusive provider of eBay transaction data), and Future’s GamesRadar.com. 

GamePlan is designed to read initial marketplace reactions to new game releases, to evaluate the effects of public relations and to track sales velocity, as well as to analyse rental and resale market data. It allows subscribers to dynamically monitor and manage portfolios, perform comparisons against the competition, identify macro industry trends, forecast anticipation and pinpoint target market demographics and psychographics.

All the data is integrated in an easy-to-use web portal that features customisable dashboards and data-driven competitive sets.

About Ipsos

Ipsos is a leading global survey-based market research company, owned and managed by research professionals. Ipsos helps interpret, simulate, and anticipate the needs and responses of consumers, customers, and citizens around the world. With offices in 65-plus countries world-wide, Ipsos conducts 24 million interviews a year to serve more than 5,000 clients in more than 100 countries.

Member companies assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media. They measure public opinion around the globe.

Ipsos member companies offer expertise in advertising, customer loyalty, marketing, media, and public affairs research, as well as forecasting, modeling, and consulting. Ipsos has a full line of custom, syndicated, omnibus, panel, and online research products and services, guided by industry experts and bolstered by advanced analytics and methodologies. The company was founded in 1975 and has been publicly traded since 1999.

About Future

Future plc is an international special-interest media group that is listed on the London Stock Exchange (symbol FUTR).  Founded in 1985 with one magazine, today we have operations in the UK, US and Australia creating over 180 special-interest publications, websites and events for people who are passionate about their interests.  We hold strong multi-media market positions in games, technology, film, music, cycling, automotive and crafts.  Our biggest-selling magazines include Total Film, T3, Classic Rock, Digital Camera, Guitar World, Official Xbox Magazine, Official Playstation Magazine, Nintendo Power, Maximum PC and MacLife.  Our websites include gamesradar.com, bikeradar.com, techradar.com, musicradar.com, dailyradar.com and photoradar.com.  Future produces nearly 4 million magazines each month; we attract more than 27 million unique visitors to our websites; and we host 27 annual live events that attract hundreds of thousands of enthusiasts.  In addition, Future exports, syndicates or licenses its publications to 90 countries internationally, making us the UK’s number one exporter and licensor of monthly magazines. 


Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com.