GAMERDNA ENABLES SHARING OF GAME EXPERIENCES THROUGH SOCIAL MEDIA - STARTING WITH TWITTER AND TUMBLR

FOR IMMEDIATE RELEASE

CAMBRIDGE, MA– October 8, 2008– GamerDNA.com, the social platform for video game identity and discovery, today announced the integration of new tools that will allow gamers to share their game experiences across all forms of social media. Beginning with Twitter and Tumblr, the popular microblogging services, gamers can now share PC and video gaming preferences and stories, gaming quiz results, and automatic summaries of games they have recently played.

The new social media features of GamerDNA connect the networks where people play with the places they share their opinions and stories about gaming, helping members discover new games being played and enjoyed across many segments of gaming culture. GamerDNA also extends the capabilities of networks and software such as Xfire, Steam and Xbox Live, allowing users to share their game experiences on social media with the software they are already using.

“Incorporating GamerDNA into social media tools like Twitter and Tumblr is a natural fit,” said Jon Radoff, CEO of GamerDNA, Inc.“There is a huge online universe of conversations about gaming and these are popular websites for sharing experiences with friends. GamerDNA’s social media integration allows our members to take their gaming identity elsewhere on the Web, sparking new conversations about the games they are playing.”

As a result of data gathered from gameplay networks, GamerDNA members can now send out automatic notices via Twitter or Tumblr summarizing their gameplay experiences. Members have the ability to configure how they would like GamerDNA to work with these sites, indicating the types of content they want shared. By focusing on summaries of game experiences, rather than“blow-by-blow” updates, GamerDNA ensures that feeds are not inundated with overly detailed activity updates, and instead, provide just enough information to help start conversations.

GamerDNA is also developing an API that will soon allow partner sites to take advantage of the company’s social media integration across a network of millions of active and passionate gamers.

After registering for a free account at GamerDNA.com, gamers can easily integrate the new social media tools into their profile by selecting Twitter/Tumblr under the‘share’ tab, entering their Twitter/Tumblr account details, and selecting preferences and actions to be published.

GamerDNA.com is a social platform for discovering the games being played and enjoyed by gamers across multiple games and game communities. The site aggregates each member’s gameplay history from popular networks including Xbox Live, Xfire and Steam. When this-real time information is combined with feedback about game preferences and quiz results, it enables a member to define their unique“gamer identity,” a lens for discovering new games, showcasing experiences and exploring the experiences of others who love games. To sign up for a free account (no software download required), visit www.gamerdna.com.

About GamerDNA, Inc.

GamerDNA is building a social platform to unite the worldwide ecosystem of passionate gamers, game communities and game developers. At GamerDNA.com, PC and video game players can share information about their experiences and discover the games being played and enjoyed right now by other people with similar interests. Cambridge, MA based GamerDNA, Inc. is funded by Flybridge Capital Partners and led by a team of online media and computer games veterans. Additional company information is available at: http://www.gamerdna.com/alliance/about.php

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Contact

Elicia Basoli

360Public Relations for GamerDNA

617-585-5777

ebasoli@360publicrelations.com


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