GAMERDNA UNVEILS TARGETED MEDIA NETWORK; ANNOUNCES PARTNERSHIPS WITH LEADING GAME COMPANIES

CAMBRIDGE, MA– July 16, 2009– GamerDNA today unveiled the GamerDNA Targeted Media Network, the first advertising and content delivery platform that targets gamers based on the actual games they are playing and talking about.

“The most competitive media companies are those who leverage consumer insight to connect their audiences with relevant marketers,” said Jon Radoff, CEO of GamerDNA.“GamerDNA reaches the most influential gamers within specific market segments based on community conversations and gameplay.”

The GamerDNA Targeted Media Network harnesses millions of data points about game interests, including actual gameplay reported from PC and game consoles, real-time market trends, as well as preferences within the communities that gamers participate in. For game companies, this means that they can reach gamers in the segments that have proven interest in their products. Consumers also benefit by reducing distracting and irrelevant ads, while website owners can monetize more effectively than with generic or vertical ad networks.

According to DFC Intelligence, consumers around the globe spend over $50 billion a year on an increasingly diverse variety of game products. Therefore, capital-efficient methods of segmenting this audience have become critical to game publishers and consumer brands alike. Leading game companies and brands including NAMCO BANDAI Games America Inc., Dell, Turbine, Funcom and CCP Games have already signed-on to execute campaigns with GamerDNA through the Targeted MediaNetwork, which allows for this segmentation based on the individual interests of gamers.

“We are very excited about the GamerDNA Targeted Media Network’s ability to reach the right sort of gamer,” said Paul Caparotta, media manager at NAMCO BANDAI Games America Inc.“Not only did GamerDNA perform very well—their dynamic segmentation capabilities are helping us expand our market by reaching new consumers who are hungry for richer online game experiences.”

About GamerDNA, Inc.

Powered by an extensive game tracking platform, GamerDNA helps people learn what avid gamers are playing and talking about. The GamerDNA Targeted Media Network is a targeted media platform that enables game communities to deliver superior content and advertising based on the unique tastes of their audiences. GamerDNA is led by online media and interactive entertainment veterans in Cambridge, MA. Additional company information is available at: http://www.gamerdna.com/alliance/about.php

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Contacts

Elicia Basoli Stacey Clement

360 Public Relations for GamerDNA

360 Public Relations for GamerDNA

617-585-5777 617-585-5774

ebasoli@360publicrelations.com sclement@360publicrelations.com


Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com.