GAMES AND AD ENTREPRENEUR MARK FRIEDLER JOINS INDUSTRY GAMERS AS PUBLISHER

EMBARGO FOR RELEASE ON WEDNESDAY JANUARY 28, 2010

NEW YORK, NY/SAN FRANCISCO, CA., January 26, 2010– The leading business publication about video, casual, online and social games, IndustryGamers.com, today announced Mark Friedler has joined the company as Publisher. The company also announced that well over half of its readers reached through its free website and daily e-mail newsletter are key game industry executives who visit the site daily.

Mark Friedler is a veteran game industry expert with deep relationships in all aspects of the games and advertising industries. He was founder of Internet technology and advertising firms VCast and Gigex. He was most recently the founder and CEO of GameDaily, which was acquired in 2006 by Time Warner’s (TWX) AOL. He currently serves as a consultant and advisor to leading technology companies and entrepreneurial CEOs.

“The addition of Mark to our team brings us a depth of perspective and experience in creating highly successful content businesses,” said James Brightman, Editor-in-chief and Co-Founder of IndustryGamers.com.“Our in-depth coverage, research and insights about all aspects of the quickly expanding games business offer unique value to companies wanting to reach this audience of top decision makers.”

“It’s great to work with James and his talented team that grew GameDaily for over 6 years. They have created the new standard in business content for the games and entertainment industry. I look forward to helping build the business and deliver unique content and products to the people who run the industry,” said Mark Friedler.

IndustryGamers.com, a joint effort with Hammersuit, is the leader in business-to-business news, content and analysis of the entertainment and games business. The publication focuses on key segments including console games, social and Facebook games, casual games, online games, mobile games as well as finance and research.

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About IndustryGamers, LLC

Founded in May 2009, IndustryGamers is the top resource for gaming professionals seeking comprehensive news, features, interviews and pertinent industry discussion about the burgeoning $45 billion global games industry. Its mission is to explore, analyze and inform you about all aspects of the business of games. IndustryGamers offers a free newsletter at www.industrygamers.com.

About Hammersuit

Founded in 2003, Hammersuit consults with companies in the video game industry to provide them with editorial planning and production, web production, and business services. Hammersuit’s properties include B2B publication IndustryGamers, and the handheld-focused Modojo. In addition, Hammersuit's partner network includes some of the most creative video game coverage on the web, including Destructoid, GoNintendo, GamerSyde, Rebel FM, The Geekbox, and Bitmob. Hammersuit is located at www.hammersuit.com.

Media Contact:

Justin Davis

justin@hammersuit.com

415.632.7086


Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com.