GAMES ARE KILLER CONTENT FOR 3D REVOLUTION SAYS SONY

Sony Computer Entertainment's senior director Mick Hocking will explain why games are the killer content for the 3D revolution during his Develop Liverpool keynote, which he’ll present in full HD stereoscopic 3D* at the city’s Odeon Liverpool One Cinema.

Following an acclaimed launch in 2009, Develop returns to Liverpool’s Hilton Hotel on 25 November. Mick Hocking will open the conference with his keynote Seeing is Believing: 3D a New Creative Medium for Games.

The presentation will give the audience an exciting insight into the future of 3D for games as Hocking takes the audience through case studies on recent 3D games, highlighting the lessons learned by Sony during two years of work converting many of its leading titles.

He will also look at the developing 3D market and the key factors that will drive its growth as well as sharing tips on how to convert games to 3D, and how 3D has changed the visual language of the screen.

“I’m really excited about being able to give this keynote, as I’ll be taking the delegates through a selection of the latest stunning 3D games in full HD 3D,” commented Hocking.

“I’ll also be sharing some of the unique tricks and techniques required to create a top quality 3D gaming experience.”

Mick Hocking is in charge of the WWS Stereoscopic 3D team and is group studio director for Evolution Studios, SCE Studio Liverpool and BigBig Studios. The Stereoscopic 3D Team has been pioneering 3D game development for the last two years, drawing upon their wealth of previous experience working with high end 3D simulators for F1 and Flight Simulation.

    <*>Funny glasses will be provided.

ENDS

Notes to editors:

About the Develop Conference:

The fifth Develop in Brighton Conference took place in July 2010. It attracted around 1300 game developers from over 30 different territories and has become firmly established as the leading conference for European games developers.

The sister event to Brighton - Develop in Liverpool will take place in Liverpool on Thursday 25 November 2010. Delegates can apply for conference passes at: www.develop-conference.com/liverpool

About Tandem Events: Tandem Events has over 20 years of experience in organising market-leading exhibitions, conferences and events across a number of industry sectors, including Evolve in London on 8 December 2010, Develop in Brighton, Develop in Liverpool, Evolve in Brighton, GAMES:EDU, Games Marketing Forum and Games Grads.

www.tandemevents.co.uk

For more information or to apply for a Press Pass please contact:

Ali Fearnley T: 020 7405 4500 E: ali@tandemevents.co.uk

Please follow us on: http://twitter.com/developconf and join us at: http://www.facebook.com/event.php?eid=152565018090097


Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com.