Games Convention Asia 2007 Opens at Suntec Singapore International Convention&Exhibition CentreSeptember 6-9, 2007

Singapore - September 6, 2007 - The highly-anticipated Games Convention Asia 2007 was opened today by Dr Vivian Balakrishnan, Minister for Community Development, Youth and Sports and Second Minister for Information, Communications and the Arts at the Suntec International Convention and Exhibition Centre. In his address, he welcomed delegates and distinguished industry leaders from the global games community.

The inaugural Games Convention Asia´s arrival is timely as the global games industry is expected to grow to more than $55.6 billion US dollars by 2008. The Asia-Pacific online games market, last valued at $630 million in 2003, is projected to hit a staggering $7.5 billion in 2008.

Games Convention Asia has been strategically organized to address the development needs and opportunities presented by Asia's rapidly growing digital interactive games industry. Its segmentation into two main areas, the Business Convention, and the Public Convention, positions Games Convention Asia as a gateway for European and North American companies to gain better insights into Asia and its fast-paced interactive entertainment market trends. For developers in Asia, the 'East-meets-West' platform will help them reach international publishers and distributors.

More than 10,000 square meters of space was transformed into a high-energy world of computer games by 81 exhibitors from 13 countries, including major industry players Electronic Arts, Nintendo, Sony, Asiasoft, Nokia and more.

"I have been attending conferences in the Asia-Pacific region since 2002, and this is the first time an event as relevant as GCA is happening in Singapore," said Peter Paul Gadi, Founding Partner of Anino Mobile. "With numerous influential gaming companies and country representatives in attendance, anyone who'd want to be part of the development of the game industry in Asia would do well to attend."

The opening ceremony heralded the start of a two-day conference, the GCA Conference (GCAC), which is bringing together luminaries from the gaming world. 65 speakers addressing delegates from more than 20 nations. GCAC in playing host to the leading international publishers and game developers from the entire Asia-Pacific region, North America and Europe. "Opportunities to the World" - the conference's slogan challenges all participants to discuss new target groups and the growing markets for online and mobile games.

Games Convention Asia 2007 also witnessedthe signing of the first-ever Memorandum of Intent (MOI) by the presidents of the national game associations from 10 countries in the Asia Pacific region. All the 10 countries have thriving games industries at varying states of development. The MOI marks the beginning of greater understanding and collaboration between the various national game associations, and the games industry in each country.

About Games Convention

The Leipzig Games Convention was first held in 2002. This year´s show attracted more than 185,000 attendees from around the world. Games Convention is growing internationally bringing a rich gaming experience to attendees and access to consumers for publishers with its inaugural show in the Asia-Pacific region with GC Asia in Singapore.

About CEMS Conference&Exhibition Management Services Pte Ltd

Established in 1980, CEMS is a regional organizer with a global perspective. A key player in the Meeting, Incentive, Convention and Exhibition (MICE) industry in Singapore, CEMS has vast knowledge and experience in organising and managing exhibitions, conferences and other special events for government agencies, associations and private enterprises, with business activities spanning across many countries in ASEAN including Singapore, Thailand, Malaysia, Myanmar and the Philippines, China in North Asia, and India, Sri Lanka, Bangladesh and Pakistan in the South Asia.

In October 1997, CEMS achieved the distinction of being the first professional conference and exhibition organizer in Singapore to obtain the ISO 9002 certification.

For the past decade, CEMS has formed strategic partnerships with both local and international players to achieve mutually desirable goals in the MICE industry

About Leipziger Messe International GmbH

As organizer of the largest interactive gaming exhibition in Europe, Leipziger Messe International GmbH, the international marketing and promotion arm of Leipziger Messe, is now expanding its business to the Asia-Pacific region. Founded in 1990 as an overseas trade fair marketing and exhibition company, LMI has extensive contacts to open new markets anywhere in the world.

As the co-organizer of GCA Games Convention Asia 2007, LMI will be responsible for marketing the event on an international basis. By sharing its experience in organizing Games Convention in Europe, LMI will transfer its expertise to Asia-Pacific. Together, LMI and CEMS will head the conceptualization of Games Convention Asia 2007, customizing it to suit Asian culture and environment.

For media enquiries, please contact:

Asia Pacific

Nalini Naidu, Integrated Marketing Solutions Group

+65 96333198

Leipziger Messe

Stephan Reiss, Press Officer

+49 (0) 341 - 678 8186

North America

Sean Kauppinen, Kohnke Communications

+1 415-777-4000

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