Leipzig, 30 June 2010
Who plays online and mobile casual games? Who plays what kind of games? Which activities are important to casual gamers? What is their consumer behaviour like? Where do they spend their money? Social scientists, teachers and the games industry have recently tried to find the answers. "Those who know the consumer's behaviour are able to fulfill the demands of huge numbers of casual gamers", says Eberhard Dürrschmid, CEO Greentube and casual games expert. He also points out that the online gaming community has grown by 30 percent in 2009 only. At present male mobile phone users are the "mobile download kings". It is also surprising that there have been more paid game downloads via HTC devices than via iPhone.
Greentube GmbH surveyed target groups of online and mobile games in cooperation with the research institute gamematrix. The results were put down in a study on the demography and user behaviour of online and mobile casual gamers. The study is based on current data provided by (among others) Greentube, the digital research institute comScore and the Today's Gamers Study 2009 as well as research results of the associations BITKOM and BVDW.
The study will be presented in detail at the Games Convention Online, taking place from 8th to 10th July at the Congress Center Leipzig (CCL), Germany. On Friday, 9th July, professional visitors, publisher, developer and journalists can ask their questions at the panel "Online and Mobile Casual Gamers: What are the Differences and What Can Mobile Learn from Online?"
Journalists can order the main results of the study online at HYPERLINK
www.11prozent.de (with blocking embargo)
About the Games Convention Online
The world's only business and networking platform for browser, client and mobile games will bring together international industry experts to discuss new developments and trends. The GAMES CONVENTION ONLINE provides a specialist business forum with access for trade visitors only. An international exhibition section will inform trade visitors about the industry's latest developments and provides business matching opportunities to facilitate networking and initiate new business. A parallel programme of Business Talks explores the latest trends in the industry.
About Greentube GmbH
Greentube I.E.S. GmbH is a leading developer and provider of Gaming Solutions for the Internet, mobile devices and Itv. The company also achieved international acclaim with its cross-medial formats for PC and TV. Founded in 1997, the company is run by the original team. The 120-employee-strong company has since serviced many well-known portals and gaming websites with its turnkey gaming technology. Greentube continues to expand globally, the focal point being the development of individual gaming portals that match the look and feel desired by the customer. In January 2010, Astra Games Ltd. - a part of the Novomatic Group of Companies - acquired a majority stake in Greentube. The deal is not only seen as a landmark development for the Group, but also as an important strategical step towards becoming one of the key companies within the online games industry - based on the continuing global success of Novomatic Games.
Gamematrix (founded in 2006) is the research and consulting department of 11 Prozent Communication. The research institute cooperates with GFM News (also belonging to 11 Prozent) to collect the most up-to-date data of renowned market research institutes for detailed analysis and makes them available complete with insights and scientific interpretations. The gamematrix team comprises of professors, editors ans analysts. www.11prozent.de