Games Industry Legend Peter Molyneux to Keynote GC Asia 2008

Games Convention Asia (GCA)

GC Asia Conference (GCAC)

September 18-20, 2008

LEIPZIG, Germany and SINGAPORE– September 4, 2008– The organizer of Games Convention Asia (GCA), and Games Convention Asia Conference (GCAC) today announced that Peter Molyneux of Lionhead Studios will give a keynote at this year’s GCAC. GCA and the Games Convention Asia Conference (GCAC) take place September 18-20, 2008, at the Suntec International Convention&Exhibition Centre Singapore.

Best known for the Black&White and Fable series, Molyneux has been creating games for more than 20 years in what has already been a Hall-of-Fame career. At GCAC, he will give his keynote on“Creating Believable Game Worlds.”

Next generation technology means it is possible for game developers to create very detailed complex game worlds. But the creation of such worlds takes a lot of people and a long time. Molyneux believes there are useful lessons to be learned from Fable II, and for the first time he is able to speak about how the simulation, economy, story and characters all work together to create an engaging game world. All of these elements are crucial to overall gaming experience and using Fable II as an example he will show how it is now possible to create a cohesive and immersive game world.

“Pushing the boundaries of interactive entertainment is something I’m very passionate about– it’s been the focus of much of my career,” said Peter Molyneux.“It is an honour to be a part of Games Convention Asia and to have the opportunity to share some of what I have learned over the years with show attendees.”

“Peter Molyneux is easily one of the most recognizable celebrities in game development today,” said Frank Sliwka, project director of GCAC.“His participation gives us a solid international expert for the opening keynote, and that is exciting for all of us.”

About Games Convention Asia/GC Asia Conference

Games Convention Asia (GCA) is the "Digital Media Gateway of Asia." Described as the only event in the Asia-Pacific region enabling the interactive entertainment and digital media industries to network and interact with publishers, developers, distributors and corporate clients while showcasing their latest products and services to the public, GCA serves as the platform for Asian publishers, developers and distributors to present their work on an international level. The Games Convention Asia Conference (GCAC) acts as an entryway for companies seeking to enter the Asian interactive entertainment market. GC Asia and GC Asia Conference on the internet: www.gc-asia.sg

Contacts:

Leipziger Messe

Nancy Pfaff, Press Officer

+49 (0) 341 - 678 8186

n.pfaff@leipziger-messe.de

Asia-Pacific

Red Dawn Communications

Florence Ang / Ian Purnomo

+65 6222 4704

press@reddawncommunications.com

North American Representative

Sean Kauppinen

+1 415-299-2156

gca@ide-agency.com

Contact for GCA

Joerg Zeissig, Managing Director LMI Asia

+49 (0) 341 678 7900

j.zeissig@LM-international.com

Contact for GCAC

Speakers and participants:

Frank Sliwka, Project Director

+49 (0) 341 678 8288

f.sliwka@leipziger-messe.de


Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com.