Games Industry Urges Parents To Check PEGI Videogame Age Ratings In Run Up To Christmas

Thursday 4th December, 2008/... Games industry trade body ELSPA (the Entertainment Leisure&Software Publishers Association) today urged parents looking to purchase video and computer games for Christmas to always check the game’s packaging for the PEGI (Pan European Game Information) age ratings and content descriptors. PEGI age ratings appear on game packaging and are intended to protect children and help the public make informed choices when buying games for children. ELSPA believes PEGI empowers parents to make the right gaming choices for their children.

Games sold in the UK clearly display PEGI ratings - a pan-European gaming-specific rating system instigated and used by all the major games publishers across Europe. PEGI age ratings provide a reliable indication of the suitability of the game content for the protection of minors.

The PEGI ratings are as follows:

PEGI 3+ - The game content is considered suitable for all age groups.

PEGI 7+ - The game may contain some violence of a non-realistic nature in relation to fantasy characters, which might be frightening to very children but is considered suitable for those aged 7 and over.

PEGI 12+ - The game may include instances of violence ofa non-realistic nature, but only towards fantasy characters. There is no violence towards human-looking characters or recognisable animals. Suitable for players aged 12 and over.

PEGI 16+ - Adult behaviour and violence can start to look life-like. Suitable for players 16 and over.

PEGI 18+ - The adult classification is applied to games that are suitable only for an adult audience. Subject matter and graphical details can mirror levels of detail in the storytelling found in adult television programmes and movies. Suitable for those 18 years old and over.

PEGI age ratings

The content of each game is also classified using descriptors, below, which provide an indication of what a player can expect to encounter in the game - such as fear represented by a spider.

The full range of PEGI descriptors is:

PEGI descriptors

Michael Rawlinson, Managing Director of ELSPA, said:“With a little over three weeks until Christmas, parents are under increased pressure from children looking to play their favourite games. But not all games are suitable for younger children so the games industry, which always has child safety at the forefront of its mind, knows that it is of paramount importance that parents carefully check the PEGI ratings and descriptors to ensure the game’s suitability for the intended player.”

For more information on videogame age ratings and content guidelines head to the PEGI website ( www.pegi.info). The UK’s games publishers also sponsor the Ask About Games website ( www.askaboutgames.com) which explains the PEGI ratings and offers advice for safe and sensible gaming.

Ends.

For further information, please contact:

Gary Burns, Simon Harvey, or Tom Sargent

BARRINGTON HARVEY

T: +44 (0)1462 456780

F: + 44 (0)1462 456781

Email: gary.burns@bhpr.co.uk, simon.harvey@bhpr.co.uk or tom.sargent@bhpr.co.uk

EDITOR NOTES:

About ELSPA - http://www.elspa.com

ELSPA (The Entertainment and Leisure Software Publishers Association) was founded in 1989 to establish a specific and collective identity for the computer and video games industry. Membership includes almost all companies concerned with the publishing and distribution of interactive leisure software in the UK.

ELSPA’s activities include: Official Chart and Industry Reports, Anti-Piracy UK and EU, PR and Communication and Events. More information on all these activities can be found at http://www.elspa.com.

About PEGI

The Pan-European Game Information (PEGI) age rating system was established in 2003 to help European parents make informed decisions on buying interactive games. Designed to ensure that minors are not exposed to games that are unsuitable for their particular age group, the system is supported by the major console manufacturers, including Sony, Microsoft and Nintendo, as well as by publishers and developers of interactive games throughout Europe. The age rating system has been developed by the Interactive Software Federation of Europe (ISFE) and has the enthusiastic support of the European Commission, which considers the new system to be a model of European harmonisationin the field of protection of children.

PEGI applies to products distributed in the following countries: Austria, Belgium, Bulgaria, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, Netherlands, Norway, Poland, Portugal, Romania, Slovak Republic, Slovenia, Spain, Sweden, Switzerland, United Kingdom


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