Games industry veteran David Darling sets up new smartphone app company in Leamington Spa

Press Information. Embargoed till Tue 13 Sept 2011.


David Darling is one of the key entrepreneurs of the video game industry in Britain over the last 30 years. Starting at 11 years of age by coding games for 8 bit home computers, such as the Commodore Vic-20 and C64, in his bedroom. He went on to jointly found Codemasters, a globally successful video game publisher. This success was recognised when the Queen awarded him a CBE.

Having sold out of Codemasters in 2007, David is once again ready to exercise his entrepreneurial skills with a brand new company and has founded Kwalee ( ), which is targeted at the exciting market for apps on smartphones. Based in offices in the centre of Leamington Spa, Warwickshire, the company finds itself at the centre of a game industry cluster that exists mainly because Codemasters came to the region.

David has strong ambitions for the company: “The app market now is very like the budget 8 bit game market was in the 1980s, both producing pioneering forms of entertainment and dramatic growth. At Kwalee we will create innovative, quality products that consumers worldwide will take delight in.”

Just now the company is at its very earliest stages so David is extremely keen to recruit: “With the right people everything is possible, so at the moment we are looking to recruit top quality creative staff who want to be part of the exciting journey to the top. People who join us now will grow with the company and the sky is the limit in terms of personal achievement”. On the website there is a dedicated area for applicants.

These are exciting times for the Leamington Spa games cluster, for the smartphone apps market and for the rapidly forming team at Kwalee.


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