Games Invest 2011 adds We R Interactive and Sheridans

Friday 2nd September 2011: Eurogamer and announced today that We R Interactive and Sheridans have confirmed their participation in the UK’s premier games financing event, Games Invest 2011, taking place on Thursday 22nd September at the Eurogamer Expo, Earls Court, London.

We R Interactive creates and publishes social games that bring together the disciplines of games, film and TV production, such as the first ever point-of-view football game I AM PLAYR. We R Interactive is backed by high-profile figures from film, music, finance and advertising, and is interested in meeting developers at Games Invest 2011 looking for a publishing partner, project finance or equity investment, and who share a desire to step outside of traditional models and make things happen.

Alex Chapman from Sheridans acts for some of Europe’s top games companies from small indies to AAA developers to MMO publishers and beyond, having a strong reputation for expert knowledge and advice in the sector, especially with intellectual property and business law. Alex will deliver a session at Games Invest 2011 on new business models and the importance of IP.

Games Invest 2011 is a Eurogamer/ event that offers small-to-medium-sized games and tech companies an opportunity to discover more about games investment, and also have an opportunity to network and pitch informally and formally to investors, publishers, platform-holders and other games financiers.

Every ticket purchase for Games Invest 2011 includes a morning of sessions presented by key investors and games businesses, a networking lunch, full access to the Eurogamer Expo and Career Fair plus an application form for games companies to apply for formal pitch meetings with games investors.

Confirmed Games Invest 2011 investors, sponsors and speakers now include:

We R Interactive - creates and publishes social games including I AM PLAYR

Sheridans - leading media law firm with extensive specialist games experience

SCEE XDev - Platform-holder Sony’s External Development Studio Europe

SEGA - Games publisher and huge supporter of UK development

NESTA - the National Endowment for Science, Technology and the Arts

GAMESbrief - a games blog written by respected industry commentator and

advisor Nicholas Lovell

London Venture Partners - a European venture capital fund established by

Phil Harrison, David Lau-Kee, David Gardner and Paul Heydon

More investors, sponsors and speakers will be announced before the event on the 22nd September.

Tickets for the event are strictly limited, so if you’d like to book your place for Games Invest 2011 for £99 (plus booking fee), check out the latest event schedule and find out more about the process for applying for games investor meetings, visit and follow @gibiz on Twitter for updates and information.

Media Enquiries

Jamie Sefton

Twitter: seffers007

+44 (0)7776 121 605

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