This week TIGA members attended The Bookseller Digital Conference in London. This year the annual conference focused on the emerging market for e-books as book publishers attempt to adapt to new technology and the changing business landscape.
13 TIGA members attended the event including Mere Mortals, Monumental, Gamerholix, Rebellion, Airplay, Playniac, Attractive Games, Gameware and Zoe Mode with the aim of fostering closer ties with the book world and to look at possible cross industry commercial collaborations.
Speaking after the event Mick Stockton from Mere Mortals stated: "Both markets know we are going to be working together very soon and this event allows games developers to meet the decision makers at a key time in their planning."
Jason Kingsley from Rebellion added:“The event was a great success, and all of the speakers had something to say that was at least food for thought or at best excellent advice. It was an interesting and thought provoking event that was highly worth-while.”
Elliot Gay from Gamerholix added: "Creating future partnerships is vital and it’s exciting to bring book content into the world of games. This event is the start of great things."
From the book publishing side Alastair Horne from Cambridge University Press stated:
"The games industry has so much to offer educational publishers. The best games encourage players to develop their skills by constantly challenging them and providing highly motivating rewards - just like effective learning. Many teachers, such as Dawn Hallybone in Redbridge and Derek Robertson at Scotland's Consolarium, are already using commercial games such as Nintendogs and Rock Band in the classroom, developing their own engaging and effective learning materials around them. I'm sure the next 24 months will see more partnerships between games companies and publishers to develop software that combines the engagement and motivating challenges of the best games with genuine curriculum learning."
Collaboration between the games industry and the book publishing industry is one of the aims of TIGA’s Creative Industry Switch initiative. To find out more about how to become part of Creative Industry Switch visit www.tiga.org or contact Lorna Evans on email@example.com.
Notes to editors:
TIGA is the trade association representing the UK’s games industry. The majority of our members are either independent games developers or in-house publisher owned developers. We also have outsourcing companies, technology businesses and universities amongst our membership.
TIGA's vision is to make the UK the best place in the world to do games business. We focus on three sets of activities: political representation, generating media coverage and developing services that enhance the competitiveness of our members. This means that TIGA members are effectively represented in the corridors of power, their voice is heard in the media and they receive benefits that make a material difference to their businesses, including a reduction in costs and improved commercial opportunities.
For further information, please contact Eva Field, TIGA PR Manager on: 07814 039 983, or email firstname.lastname@example.org.