Games spending in Mexico will reach $1.2bn in 2011

60% of time and 31% of money goes to mobile and online games.

AMSTERDAM, 13 September 2011 – New research and analysis by Newzoo reveals that game preferences and spending of 16 million active Mexican gamers is very comparable to that of Americans. 57% of them actually spend money on games. Other Latin American countries, such as Brazil, show a different profile more geared towards online and mobile gaming. Therefore it is not surprising that 69% of total consumer spend on games goes to console and PC or Mac games, totalling $825m. $155m of that amount is spent on direct downloads to PC or Mac. Buying games directly via consoles is also popular in Mexico grossing almost $60million or 13% of console game spending. Second-hand trade of console and PC boxed products takes another $115million, leaving $495million for new boxed games. Gaming on social networks, online casual game destinations and mobile devices each take $85m. Spending on MMO games is expected to reach $115m in 2011. Considering that 60% of time is spent on online and mobile gaming, these segments are expected to grow as the free-to-play business models convert more Mexcians from players to “payers”.

First National Gamers Survey in Mexico and Free Infograph

For the first time, market research specialist Newzoo has performed the 2011 National Gamers Survey in Mexico involving more than 200 topics. This provides unique detailed insight into game behaviour, preferences and spending of the active Mexican internet population of 22 million people aged between 10 and 65. An impressive 73% of these people play games. Of these 16 million “gamers”, 57% spends money on games, a share that is higher than most Western countries. An infograph shows high-level results of Newzoo’s analysis of the Mexican games market: http://www.newzoo.com/ENG/1605-Infograph_MX.html.

Peter Warman, CEO and co-founder of Newzoo, comments:

“Time and money spent on games in Mexico is much more in line with Western countries than other so-called “emerging” markets, such as Brazil and Russia. It will be a matter of time that the high number of Mexican online and mobile players will results in more spending. Mobile devices, including smartphones and tablets, already are the most popular game platform when looking at number of players. Together with the fast-rising internet penetration, Mexico will certainly show strong growth. Good news for the local Mexican games industry as well as Western and Asian companies seeking expansion.”

Online Access to all Brazilian Data

·         The Mexican survey involved more than 200 general and game-related topics. Newzoo clients get interactive online access to the full dataset facilitating (cross-)analyses and graph generating. Identical data is available on twelve other countries including US, EU, Korea, China, Russia and Brazil. A complete topic and product list can be found on www.newzoo.com.

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About Newzoo

Newzoo is an international market research firm focused completely on the games industry. Newzoo aims to provide the best independent consumer market data across all game platforms and business models. Newzoo also operates the global B2B portal Gamesindustry.com and publishes the bi-annual Games Industry Black Book. GlobalCollect, worlds’ premier online payment provider, is launch sponsor of the 2011 Mexican National Gamers Survey. Newzoo’s full data access clients include Blizzard, PopCap, EA, RealGames/Atrativa, Microsoft, RTL Group and SpilGames. www.newzoo.com.  


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