GAMESAID PRESENT SMASH BRO’Z WITH£2,000 TO ATTEND THE WORLD HIP HOP CHAMPIONSHIPS

30th June 2010, London– GamesAid, a UK games industry charity for children and young people, is proud to have presented a cheque for£2,000 to Smash Bro'z HipHop Collective at The British Inspiration awards to help them get to Las Vegas to take part in this year’s World Hip Hop Championships.

The British Inspiration awards recognises Britain’s top creative, entrepreneurial and inspiration minds from the worlds of fashion, film, television, arts, science and innovation, recognising the cream of creative Britain. Winners this year included Sir George Martin, Michael Eavis, Alexander McQueen, Elisabeth Murdoch and Sir James Dyson.

The World Hip Hop Championships are to be held at Loews Lake Las Vegas Resort this year and will be attended by more than 30 nationalities and more than 120 dance crews with the finals on August 2nd 2010.

Andre Brown a spokesperson for British hopefuls said“we’ve worked really hard to be here but the£2,000 donation really made it possible”

Andy Payne from GamesAid added“we’re proud to be a part of SmashBro’z success and wish these talented youngsters a all the best at the World Championships”

-Ends-

About The British Inspiration Awards

The inaugural British Inspiration Awards took place on Friday 23rd of April 2010 at The Brewery, Chiswell Street, London EC1.

Partners also included: The Brewery, Daily Mail, Express Newspapers, City AM, and Fullers.

The British Inspiration Awards has an Executive Board which is led by David Yarnton. The Board includes:

Richard Desmond– Northern&Shell Plc

Wendy Malem - Director of the Centre for Fashion Enterprise at London College of Fashion.

Russ Lindsay - James Grant Media Group

Simon Harvey– Barrington Harvey

Tom George - CEO Media Edge CIA

Gary MacManus– CEO Reach LTD

Colonel Ben Farrell MBE

Nicola Mendelsohn– Chairman Karmarama

Philip Snape– MD PSA Communications

A working group was responsible for the event. The BIAs will support The Dallaglio Foundation and Games Aid as its main beneficiaries.

www.dallagliofoundation.com

A prime beneficiary of The Dallaglio Foundation is the Help for Heroes Charity.

Further information can be found at www.britishinspirationawards.co.uk

www.gamesaid.org


Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com.