Monday February 7, 2011
GamesAnalytics, a new data mining and monetization company serving the global online videogames industry, was announced today. The company offers turnkey real-time behavioural analytics, predictive modeling and individually targeted in-game marketing products and services to online game publishers. Unique in the industry and backed by decades of hands-on experience, GamesAnalytics’ state-of-the-art technology has the power to maximize online game revenue and transform its clients’ profitability.
The company was founded by UK game industry specialist Chris Wright, alongside a team of analytics experts from the financial and retail industries. Tim Christian, entrepreneur and games industry veteran, has both invested in the company and joined as Chief Financial Officer.
Chris Wright, GamesAnalytics, Chief Executive Officer explains the company’s vision:
“The games industry has fundamentally changed. Games are now a service, provided digitally, on demand. Experiences range from casual, social Facebook games, to complex online virtual worlds and MMOs. These games are paid for in a variety of ways, from traditional upfront payments, to subscriptions, micropayments for virtual goods and free-to-play. The key to all this is data; companies need to quickly understand and effectively respond to the massive amounts of player information they are gathering. The companies that get this right are the ones that will succeed in this new and exciting future.”
“GamesAnalytics is unique in that it combines sophisticated data mining technology from the retail and financial industries with a deep knowledge and understanding of the games industry. Our services unlock the true value of player data and maximize revenue for games companies by providing state-of-the-art real-time behaviour analytics and predictive modeling to deliver individually targeted in-game marketing. Our products, coupled with our experience and passion for the games industry will increase revenue, the number of paying players, ARPU, player satisfaction and retention.”
Tim Christian, GamesAnalytics, Chief Financial Officer explains the company’s goals:
“Our objective is to generate $1 billion dollars of incremental revenue for online game publishers and developers by 2015. Regardless of the revenue level of our clients’ games, use of our products will generate more money.”
GamesAnalytics will be exhibiting at the Game Developers Conference in San Francisco between February 28 and March 4, 2011, stand number 2220. For more information visit www.gamesanalytics.com.
Notes to editors
About Chris Wright, Chief Executive Officer at GamesAnalytics:
Chris Wright has over 15 years experience in the games industry. He was formerly European Director of Production and Publishing at I-Play, where he helped the company to become a top three mobile game publisher worldwide. In 2007, I-play was acquired by Oberon Media and Wright left to set up an independent company called Games Consultancy Ltd. There Wright provided operational and strategic consultancy to major publishers.
About Tim Christian, Chief Financial Officer at GamesAnalytics:
Tim Christian is Chief Financial Officer at GamesAnalytics, as well as a founding shareholder and provider of the initial seed capital for the company. Christian’s game industry career spans 20 years. He was previously Managing Director at Accolade Europe, before going on to run two of Europe’s largest computer game publishers– Microprose and Hasbro Interactive.
In 2000, Christian left Hasbro to work as an advisor to a number of computer game related companies as well as working in the area of private equity fundraising. He also founded Data Genetics International Ltd (later sold to Stroz Friedberg Inc.); Media Forensics Ltd, and now TC Associates Ltd (TCA), a successful royalty audit business working with the game industry’s largest developers.
GamesAnalytics is a data mining and monetization company serving the online videogames industry. The company maximizes online game revenue with state-of-the-art real-time behaviour analytics and individually targeted in-game marketing. Its products, coupled with a deep knowledge and passion for the games industry will increase the number of paying players, ARPU and player retention.
GamesAnalytics was founded in 2010 by veterans of the videogame and data mining industries to bring the sophisticated analytics and monetization tools of the financial sector to the games industry. GamesAnalytics unlocks the true value of player data.