2nd November 2012: GamesAnalytics’ sophisticated predictive analytics engine Predict™, has been recognised at the inaugural TIGA Games Industry Awards 2012, receiving the award for ‘Best Tools & Technology’.
Judged by a panel of proven industry leaders, games experts and academics, the TIGA Games Awards celebrate and honour the best games, the best people, the big innovators and the biggest contributors to the industry.
GamesAnalytics’ cross-platform technology Predict™ has been integrated by global games developers and publishers including BBC Worldwide and Bigpoint. It uses deep dive data mining to enable developers to optimise game design through player segmentation and provides real-time targeted in-game messaging to support player relationship management, driving both retention and monetization.
Up against stiff competition from NaturalMotion, Setgo, Speech Graphics and Marmalade, it was the demonstrable increase in player engagement, retention and revenue delivered by Predict™ which really impressed the judges.
Chris Wright, CEO, GamesAnalytics, said: “We’re absolutely thrilled to have won the TIGA Award for Best Tools and Technology, as it not only recognises the unique attributes of the Predict™ platform, but also reflects the growing adoption of predictive analytics technology for improving player engagement social influence and increasing revenues of free2play games.”