gamescom 2010: Volkswagen and Samy Deluxe present the new Polo GTI

Cologne, July 19, 2010– Volkswagen celebrates a great comeback with the new 180hp Polo GTI at gamescom 2010 in Cologne (August 18 - 22). The visitors of Europe’s biggest entertainment trade fair will also have the opportunity to experience the newest product from Wolfsburg virtually: the car itself will be set within the game of the Volkswagen Racing Cup. Together with Electronic Sports League (ESL) Volkswagen is looking for the best driver of their new flagship model from the Polo series. Each day's winner will be awarded a Safe Driving Course from the "Junge Fahrer Programm", a program established specially for young drivers. At gamescom Volkswagen wants to sensitize young people for the importance of cautious driving. The whole idea of the project is strongly supported by Samy Deluxe. On August 21, the German rapper will award the w inners of the Racing Cup live on stage.

The Volkswagen Racing Cup is a consecutive outcome of the long lasting co-operation between Volkswagen and ESL, the biggest league for computer games in Europe. For quite some time the car manufacturer is as succesful in eGames as it has been on the roads. The Mobile App Game for iPhone and iPod Touch "Volkswagen Touareg Challenge" reached the number of over one million downloads in only one week. At fans of Volkswagen eGames can also join the online community.

The Volkswagen booth in exhibition hall 9 at gamescom 2010 is integrated within ESL’s gaming and eSports arena. Together with Volkswagen Bank, special offers for young drivers will be presented. To enthuse young drivers for the new car Volkswagen chose to launch the Polo GTI in an innovative way: For the first time in Europe a car was presented exclusively online in a social network. Facebook users were introduced to new Polo GTI with the slogan "Fast Lane– Driven by Fun".

Further information on the new Volkswagen Polo GTI is available at:

More information about the Electronic Sports League, long standing organizer of the Volkswagen gaming tournaments, is available at ESL is Europe's biggest and most important league for online games and eSports fans. The ESL is a brand of Turtle Entertainment.

Turtle Entertainment

Turtle Entertainment was founded in 2000. The company quickly grew to be the European leader in the sector of electronic sports (eSports). The Electronic Sports League (ESL), operated by Turtle Entertainment, is active in 37 different countries worldwide. The league portal reaches above ten million visits a month generated by more than 2,5 million registered users. Turtle Entertainment has 160 employees and is located in Cologne, Germany. Fifteen international license holders operate the ESL worldwide. Turtle Entertainment owns the majority of the Chinese eSports league PGL (Pro Gamer League) since 2007. Important business partners of Turtle Entertainment are gl obal corporations and brands such as Intel, Alienware, DELL, adidas, Volkswagen, Nokia, ASUS, Blizzard Entertainment, Trend Micro, Sennheiser, Windows 7, Sidewinder and SteelSeries. Turtle Entertainment markets its products worldwide using these specific brands: Electronic Sports League (ESL), ESL Pro Series, ESL Major Series, ASUS European Nations Championship (ENC), ESL WC3L Series, ESL TV, Intel Extreme Masters, Consoles Sports League, eSport Schulmeisterschaft, eSports Award, ESL Female and ESL Sports.

Further information is available at

All links at a glance:

- This press release as PDF:

- Volkswagen:

- Volkswagen eGames at Facebook:

- Electronic Sports League (ESL):

- Pictures of former cooperations:

- Turtle Entertainment (press section):

- Company Trailer Turtle Entertainment GmbH (browser flash movie):

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