"Shaping gamescom together" is the slogan of the gamescom Advisory Board, which has been systematically enhancing the event since 2009. gamescom is the world's largest trade fair and event highlight for the interactive game and entertainment industry. The Advisory Board includes representatives of the member companies of the German Trade Association of Interactive Entertainment Software (BIU), including Activision Blizzard, Electronic Arts, Konami, Koch Media, Microsoft, Namco Bandai, Nintendo, Sony and Ubisoft. It also includes other representatives of the games industry, such as Bigpoint, the German Games Industry Association (G.A.M.E) and various promoters. At the beginning of the preparation phase for gamescom 2013, four renowned companies are now joining the gamescom Advisory Board in order to help shape the future of the sector's leading trade fair in the interest of all of the players along the value chain. The committee's new members are Kai Thielen, Head of Marketing at LG Electronics Deutschland; Avni Yerli, Marketing Director of Crytek Gmb; Peter Schroer, Managing Director of AK tronic Software & Services; and Hans Josef Ley, Managing Director of Bigben Interactive. The new Managing Director of Bigpoint, Khaled Helioui, will take over the seat of Heiko Hubertz.