gamescom: News about eSports at the Turtle Entertainment press conference

• eSport-highlights at the ESL Intel ASUS gamezone

• ESL Study 2009: first results

• Release of the Desktop-Tool ESL Wire 1.0

• Announcement of the Intel Extreme Masters-Season

• Cooperation with the Basketball Bundesliga (BBL)

Cologne, 13. August 2009– Turtle Entertainment, the operator of the Electronic Sports League (ESL), presents the newest developmen ts about electronic sports to journalists at gamescom. The press conference takes place on Wednesday, August 19, from 11 to 12 am on the stage of the ESL Intel ASUS gamezone (Hall 9, Stand C061a). The new market-leading-fair gamescom celebrates their premiere on the August 19-23 in Cologne. The highlights in the ESL Intel ASUS gamezone will be the analysis of the ESL study, the release of the desktop application ESL Wire, the start of the fourth season of the Intel Extreme Masters as well as the cooperation between ESL Sports and the Baske tball Bundesliga (BBL) presented.

Highlights at the ESL Intel ASUS gamezone

The ESL provides the visitors of the ESL Intel ASUS gamezone with top class eSports: highlights, such as the pre-season final of the ESL Sports Online-Football Bundesliga (15.000 Euro), die European Nations Championship of eSports (ENC) with 25.000 Euro prize money, the Counter-Strike female final of the ESL Major Series (4.000 Euro), the start of the Intel Extreme Masters IV (500.000 US-Dollar) as well as the start of the ESL Pro Series, the premiere league for computer games (130.000 Euro).

ESL Study

Every year the ESL asks over 80,000 members about their favorite games and the user behavior of media and is therewith one of the biggest youth-studies in Germany. The interesting results will be represented by Ibrahim Mazari, director public relations of Turtle Entertainment.

Release ESL Wire

The desktop application unites every important program features for the ultimate eSports-adventure. The software will be released by Turtle Entertainment after gamescom but it will be presented at the press conference by chief developer Marco Kuethen.

Intel Extreme Masters IV

The global league of eSports champions goes into the fourth season with an overall prize purse of 500.000 US-Dollars. Project manager Michal„Carmac“ Blicharz of Turtle Entertainment presents the most important innovations and stops on the way to the crown of eSports.

Cooperation between ESL Sports and BBL

ESL Sports is the connector between electronic and classic sports. The cooperation with the BBL clarifies this connection and is the first official eSports-league of a classic Sport.

Invitation

Accredit yourself for the press conference on August 19, 2009 between 11:00 and 12:00 am in the ESL Intel ASUS gamezone in Hall 9, B42/ B43.

Contact us: 0221/880449-231, by eMail ( presse@turtle-entertainment.de) by indicating the subject“gamescom– Pressekonferenz 2009” or by faxing the PDF-Form: www.turtle-entertainment.de/Dateien/FaxAntwort_PK_2009_EN.pdf ).

Turtle Entertainment GmbH

Turtle Entertainment was founded in 2000. The company quickly grew to be the European leader in the sector of electronic sports (eSports). The Electronic Sports League (ESL), operated by Turtle Entertainment, is active in 35 different countries worldwide. The league portal www.esl.eu reaches above ten million visits a month generated by more than two million registered users. Turtle Entertainment broadcasts ESL events via IPTV channel ESL TV since 2007. The headquarter has 179 employees and is located in Cologne, Germany. Turtle Enterta inment owns the majority of the Chinese eSports league PGL (Pro Gamer League) since 2007. Important business partners of Turtle Entertainment are global corporations such as Intel, adidas, Volkswagen, Dell, ASUS, BitDefender, Sennheiser, Windows Vista, Sidewinder, Razer, Alienware and gamed.de.

Further information is available at www.turtle-entertainment.de

All links at a glance:

- This press release as PDF: www.turtle-entertainment.de/Dateien/PM_PK_gamescom_EN.pdf

- Fax form of accredition: www.turtle-entertainment.de/Dateien/FaxAntwort_PK_2009_EN.pdf

- gamescom 2009: www.gamescom.de

- The ESL Intel ASUS gamezone: http://www.esl.eu/de/gamescom09

- TurtleEntertainment (press section): www.turtle-entertainment.de/?press

- Electronic Sports League (ESL): www.esl.eu/de

- Company Trailer Turtle Entertainment GmbH (browser flash movie): http://files.turtle-entertainment.de/video/eslpromo.html

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Contact:

Turtle Entertainment GmbH

Press Office

Ibrahim Mazari

Siegburger Straße 189

50679 Cologne

Germany

Fon. +49 221 880449-231

Mobile +49 163 5196461

Fax. +49 221 880449-239

www.turtle-entertainment.de

presse@turtle-entertainment.de


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