gamescom raises exhibitor numbers to more than 550 from 40 countries, heightening its global flavour

The world of interactive entertainment will once again come to Cologne from 17-21 August. Koelnmesse reports just before the start of the third edition of gamescom: Once again, the trade show and event highlight has increased its exhibitor numbers and international flavour by a wide margin. In the coming week, more than 550 exhibitors (2010: 505) from almost 40 countries (2010: 33) will be presenting their new products and innovative developments on Cologne's trade show grounds. The proportion of foreign companies at gamescom is now 50 per cent (2010: 45%). Tim Endres, gamescom project manager at Koelnmesse: "We are delighted with this result above all for our visitors from Germany, Europe and the world. Trade visitors and individuals are both benefiting from the growth. In the business area, gamescom now offers even more contacts and access to international markets and players, while in the entertainment area, there is even more space for games and premieres."
gamescom itself will be celebrating four of its own premiers this year. The United Kingdom of Great Britain and Northern Ireland, as the official partner country, will be presenting the 2011 gamescom awards as part of the international opening, while the official family day on Sunday and the gamescom campus will be held during the trade show and event highlight for the first time. The international gaming industry has announced its attendance at gamescom earlier than ever before. With SEGA and Capcom, two key players at once will be returning to the leading industry trade show which will be writing headlines with new gaming highlights. On more than 120,000 square metres, Cologne is about to transform itself into a world of games, fun and entertainment. The exclusive business area will be the meeting point of industry and trade once again in halls 4 and 5, while the entertainment area (halls 6-9) is moving for the time into part of hall 10 ("extra level").

Sunday is family day
In addition to the complete programme and the gaming offers at gamescom, on Sunday families can take advantage of special offers especially in hall 8. On the initiative of ComputerSpielSchule Leipzig, for example, fathers and sons will be able to explore the world of games together under trained guidance in the gamescom campus or discover their creative potential in the Casemodding Workshop. In the workshop, every team - e.g. father and son - will have 20 minutes to modify a case component according to a set slogan (a game title, genre or "gamescom" etc.) precisely as they wish. In the "play2together" campaign, parents and children can try out appealing, fun and family-friendly games and try to gather points in a media quiz. Experienced media instructors will be on hand with tips for using media in the family. Speakers corner in hall 8, meanwhile, will feature talks on family topics. The heavily discounted family ticket for a maximum of two adults/guardians and up to 3 children aged 7-17 costs 20 euros.

 

Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com.