GameShastra Expands Relationship with SONY

Announces Desi Adda launch on the PSN store - a global first for an Indian company

Announces launch of 'Cart Kings' for the PSP and PS2

Proposes 'Eklavya' - the first Indian game on the PS3 platform

Hyderabad, India, 23 February 2010: GameShastra ( www.gameshastra.com) and SONY Computer Entertainment Europe today announced to expand their relationship, which will boost GameShastra's role as one of the major SONY's PlayStation and digital download game development partner in India. The relationship encompasses innovation and delivery of exciting new digital download gaming products by GameShastra to SONY consumers worldwide which include Desi Adda for PlayStation2 , PSP and now 'Eklavya' for SONY PlayStation 3 platform.

To support the new projects, GameShastra also announced expansion of its full service game development team of designers, artists, animators, developers and QA specialists in its Game Development Center in Hyderabad. It has established a new state of the art game design studio in Hyderabad to accelerate this growth plan and cater to the growing demand of its services worldwide including SONY Computer Entertainment. This facility has the capacity to accommodate 1000+ associates - making it one of the largest Game Studios in South Asia.

Making the announcement Prakash Ahuja, CEO of GameShastra said: "For GameShastra, the expansion of relationship with market leader like SONY Computer Entertainment reaffirms our position in the digital download games services market. We enjoy a successful working relationship with SONY Computer Entertainment and our team in India is committed to innovate and continue to deliver outstanding digital gaming products not only to SONY consumers globally and but also to other leading players."

Speaking on the occasion Jim Ryan, COO of SONY Computer Entertainment Europe added: "GameShastra has proven that it can match our pace and bring innovations to create an even greater excitement for PlayStation game enthusiasts with Desi Adda. SCEE is delighted to expand the scope of its successful relationship with GameShastra with the announcement of 'Cart Kings' for the Indian Diasporas globally. We are excited with new innovation GameShastra is creating in India who can provide us the competitive edge globally."

GameShastra's goal is nothing less than to fiercely innovate and become the preferred game development destination for global console players. Desi Adda developed by GameShastra became the first console game completely developed by Indian Development Studio for PSP. Next will be the proposed 'Eklavya' for PS3 platform, another first by an Indian company.

GameShastra operates a state-of-the-art Game Services production center in Hyderabad, India for game development, game testing and game art production for the PS2, PS3, PSP, PC, Mac, Web, Wii and Nintendo DS. It is possibly the only company in India which has taken the lead to design, develop and deliver games for all leading platforms.

Ends

About GameShastra

GameShastra, India's largest game services provider, operates a state-of-the-art Game Development Studio in Hyderabad, India, creating games across all major platforms. For more information visit www.GameShastra.com

About SONY Computer Entertainment Europe Ltd

SONY Computer Entertainment Europe (SCEE), based in London, is responsible for the distribution, marketing and sales of PLAYSTATION3, PlayStation2, PSP™ (PlayStationPortable) and PLAYSTATIONNetwork software and hardware in 99 territories across Europe, the Middle East, Africa and Oceania. SCEE also develops, publishes, markets and distributes entertainment software for these formats and manages the third party licensing programs for the formats in these territories. Since the launch of PLAYSTATION 3 in November 2006, over 12.5 million units have been sold globally and continue to be sold at a record level. Maintaining its position as one of the most successful consumer electronic products in history, PlayStation 2 has sold over 129 million systems worldwide. Since its launch at the end of 2004, over 37.5 million PSPs have been sold globally, highlighting the importance of the portable entertainment market. With the huge increase in interest and accessibility of network applications and network gaming, over 9 million people have registered to the PLAYSTATION Network, the free-to-access interactive environment and 160 million items have been downloaded.

More information about PlayStation products can be found at

www.playstation.com or visit the Virtual Press Office at www.scee.presscentre.com.

PlayStation, PLAYSTATION and the PlayStation logo are registered trademarks and PS3 and PSP, are trademarks of Sony Computer Entertainment Inc. All other trademarks are property of their respective owners.

Media contact for GameShastra in India

Muralidharan/ Sheela

enRight PR

Reach: + 91 98851 09594/ + 91 98498 09594

enright@enrightpr.com

www.enrightpr.com

Media contact for GameShastra worldwide

Simon Byron, Ali Wood or Lauren Dillon

Premier PR

+44 (0) 207 292 8330

simon.byron@premierpr.com, ali.wood@premierpr.com, lauren.dillion@premierpr.com


Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com.