GamesMaster Golden Joystick Awards hits 1 million votes in record time

14/09/11 – More than 1 million votes have been cast so far in the GamesMaster Golden Joystick Awards – presented by Alienware, the world’s biggest and best videogames awards.

The milestone was reached after less than six weeks of voting, the fastest in the Joysticks’ 29 year history.

And with a full month to go before voting closes on 14 th October, the 2011 event is well on course to beat 2010’s record total of 1.54 million votes.

“It’s great that we’ve already hit a million,” says George Walter, Editorial Co-ordinator of the GamesMaster Golden Joystick Awards – presented by Alienware. “All the time we’ve spent engaging with different game communities and extolling the Joysticks brand through social media is paying off.

“We’re also seeing some surprises in the voting, with a few unexpected titles taking an early lead – it’s too soon to say for sure, but we could be looking at a few upsets when the winners are announced.”

"One million votes in six weeks is a brilliant result - and we're only halfway through!” says James Kick, Associate Publisher of the awards. “It shows how much gamers are embracing the awards this year.”

Voters have been having their say at in 14 diverse categories, including marquee awards like Ultimate Game of the Year and the taste-making One To Watch alongside new-for-2011 gongs for Best Free-to-play, Best Mobile and Best Downloadable.

And there’s still plenty of time for gamers across the globe to get involved and help decide the winners of the world's biggest and most popular gaming awards.

Winners will be announced on Friday 21st October at the glitzy awards ceremony in London. As well as the presentation of awards there will, for the first time, be a number of world exclusives unveiled through a series of presentations and press conferences. More information about the exclusive announcements will be made in the coming weeks.

The 2011 GamesMaster Golden Joystick Awards – presented by Alienware awards ceremony is on Friday 21 October at the Westminster Bridge Park Plaza, London. For more, visit


About the GamesMaster Golden Joysticks

Established in 1982, the GamesMaster Golden Joystick Awards is the world’s longest-running and best-known gaming awards. It’s the only annual awards voted for by gamers and a highlight of the games industry calendar. In 2010 attracted a record 1.54 million votes. In 2009, it was named the World’s Most Popular Videogames Awards by Guinness World Records.

The GamesMaster Golden Joystick Awards 2011 ceremony takes place on October 21st at the Westminster Bridge Park Plaza. Voting is open now at

About Future

Future is a leader in the field of digital publishing and was named Consumer Digital Publisher of the Year at the annual Association of Online Publishers Awards – becoming the first magazine publisher to win the Award. Future also won the Grand Prix Award at the event in June. Its web and mobile sites deliver 160 million page impressions every month to over 25 million unique users*. Future delivers more than 100 digital editions and bespoke apps through the rapidly growing iPad platform and is developing product for new tablet devices coming on stream. Digital now accounts for a third of all Future’s commercial revenues. And its development of video on demand and apps is rightly regarded as market leading. Technology brand T3 is leading the way on iPad, becoming one of the top grossing apps in the UK and one of the very few five star apps in the world. The Future digital portfolio includes award winning and hugely respected brands including:,,,, and

*Source: comScore Digital Analytix, June 2011  

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