GAMESPY TECHNOLOGY PRESENTS DAY-LONG “BUILDING ICONIC ONLINE GAMES” TUTORIALS AND PANELS DURING GDC ONLINE

San Francisco – Oct. 5, 2011 – On Monday, Oct. 10, 2011, industry leaders and game developers will come together for GameSpy Technology’s second “Building Iconic Online Games” full-day tutorial, being held on the first day of GDC Online in Austin, Texas. The day features key speakers from around the games industry, including leading voices from Bioware, Bungie Aerospace, OnLive, Sony Online Entertainment, Booyah, Certain Affinity, Trendy Entertainment, Reverge Games and many more.

“Players now expect every game they play to offer online functionality in some way, whether it’s multiplayer, stats tracking or cloud save games, but teams of all sizes often struggle with the challenge of online development,” said Todd Northcutt, Vice President, GameSpy Technology.  “The goal for our tutorial day is to bring together people who have dealt with these issues in order to share solutions that everyone can benefit from. Knowing how to offer great online features to players is often the key ingredient in making a game that people play for years and remember forever.”

Informative sessions during the day will provide insights into building scalable and easy-to-integrate database solutions for games, combining cross-platform and multiplatform online features as well as how to succeed as an independent game developer. Experts from within GameSpy Technology will also present special tutorials teaching developers how to quickly integrate the company’s stats tracking and “limitless leaderboards” services into games across all gaming platforms.

“GameSpy Technology’s services were instrumental in helping Trendy deliver cross-platform co-op to our players on iOS, Android, PC and PS3, bringing all of our players together regardless of what device they’re gaming on,” said Philip Asher, Trendy Entertainment. “We’re taking part in GameSpy’s tutorial day in order to pass along some of the knowledge we’ve discovered and to help other developers – indie and AAA alike –entertain by innovating.”

Sessions for the day include:

·         The Database Is the Next Game Engine: Tracking lots of game data is critical for all game developers in the era of online ubiquity. From leaderboards to stats-rich user-profiles to telemetry, games on every platform lean on big data to make games more fun. But tracking data at scale can intimidate even the largest developer. At this session, GameSpy Technology will discuss how it scaled its stats-tracking services so that any studio can leverage “big data” to produce big fun. (Presented by Mike Ruangutai, Technical Director, GameSpy Technology)

·         Beyond the Couch – State of Online Games in 2011: Before we know where online games should go, it’s important to take stock of where they’re at. This panel will convene players from various online-enabled spaces within gaming (mobile, console, social, and free-to-play) to provide a cohesive vision of where online gaming stands – and point to its future at the dawn of the mobile / HTML5 revolution. (Panelists: Bernie Yee – Bungie Aerospace, Tom DuBois – OnLive, Dallas Dickenson – BioWare, Lorin Jameson – Sony Online Entertainment, Brian Cho – Booyah)

·         Building Limitless Leaderboards – and More – on iOS, Android, and Beyond: You can argue about genres, gameplay mechanics and story all day long, but the great uniter among gamers is a love of stats. High scores, leaderboards and stats-rich user profiles, everyone loves to measure their performance. In this tutorial, GameSpy Technology will walk developers step-by-step through the use of its freely available, cross-platform Player Metrics and Rankings services in the Unity engine to create the stats-driven features that gamers love and demand from games on every platform – from iOS to Android and beyond. (Presented by Dan Maas, Technical Product Manager, GameSpy Technology)

·         Don’t Look Back – Why I Went Indie: Some game developers became indies by circumstance; others were just born that way. This panel will bring together developers who chose the independent route from the start, those who found independence thrust upon them, and others who chose indie development because of its appeal relative to their experiences with big studio development. They will discuss their path to indie-dom, explore its advantages and disadvantages over AAA studio life, and share their secrets for achieving success with only themselves to call “boss.” (Moderator: Ben Kuchera – Ars Technica; Panelists: Philip Asher – Trendy Entertainment, Justin Woodward – Interabang, Richard Wykoff – Reverge Games, Max Hoberman – Certain Affinity)

To see the full agenda for the day, please visit www.poweredbygamespy.com

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About IGN Entertainment

IGN Entertainment, a unit of News Corporation, is the leading Internet media and services provider focused on the video game and entertainment enthusiast markets. Collectively, IGN's properties reached more than 45 million unique users worldwide November 2010, according to Internet audience measurement firm comScore Media Metrix. IGN's network of video game-related properties (IGN.com, GameSpy, FilePlanet, TeamXbox, Direct2Drive and others) is one of the Web's leading video game information destinations.  IGN also owns the leading men’s lifestyle website AskMen.com and provides technology for online game play in video games.  IGN is headquartered in San Francisco, with offices across North America, Europe and Australia. 

About GameSpy Technology

A division of IGN Entertainment, GameSpy Technology is the leading provider of online services to video game developers. Founded in 1997, GameSpy has provided its connected gaming technology to the best-selling, most innovative games in the industry. Its various services—social, cloud, commerce, data and mutliplayer—are designed to make games more fun by helping players share their experiences. GameSpy’s technology is accessible on every gaming platform and has been utilized by more than 1000 titles to date, including landmark games like Rockstar Games’ Red Dead Redemption, Trendy Entertainment’s Dungeon Defenders, and Crytek’s Crysis franchise.  


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