29 March 2013  Today, Game Retail Ltd, the UK’s leading videogames retailer, reveals an exclusiveretail partnership with PlayJam to sell the GameStick in the UK from June this year.

GameStick, the highly anticipated micro-games console, is billed as the most portable TV games console in the world and will be available exclusively to pre-order from GAME online from today 29 th March. 

Having burst onto the scene in January this year via a widely published Kickstarter campaign, the micro-console plugs directly into a TV's HDMI slot and comes with a fully featured Bluetooth Game Pad so it’s ready to use straight out of the box. The GameStick brings a number of the most popular Android games such as Shadowgun and Smash Cops to the TV.

Charlotte Knight, Category Director for GAME says:  “We're really excited to be the only UK retailer to offer this product to the gaming community. We are constantly evolving our offer of gaming content, providing gamers with the options to game their way: the portability of the GameStick will make this even easier - gamers will be able to take their console anywhere and literally set up camp in front of any TV! We are confident that our gaming community will be eager to play with such a great console."

Jasper Smith, CEO for PlayJam adds: “We are delighted to be partnering with GAME to bring GameStick to the UK market. It’s an affordable gaming console and we expect demand to be strong in the lead up to the in-store launch later this year. This is the first of many such partnerships that we will be securing over the coming weeks and we are thrilled that GAME is the first.”

GameStick will be available to pre-order exclusively from from today 29 th March.The GameStick will be available for purchase in-store from June. RRP £79.99


PLEASE NOTE : GAME is always capital letters

For further information please contact:


Nicki Lowe, MHP Communications

T:  0203 128 8089 E:  

For Playjam:???

Laura West. Super M PR

T:  +44 (0)7968 544871 E:

About GAME

GAME Retail Ltd. is the UK’s leading high-street videogames retailer. Formed in April 2012, GAME is committed to delivering for the gaming communities of the UK online, in-store, on mobile and through their app. With a market-leading reward proposition, incredible exclusive content and great deals, GAME is the number one destination for all gaming needs. For more information, please visit  

About PlayJam

PlayJam is backed by GameStop, Adobe, Endeavour Ventures, London Venture Partners and a number of game industry luminaries.

PlayJam is the world’s leading provider of games on Smart TV devices, representing over 35% of all games played on Smart TV in over 100 territories Worldwide. Monthly Active Users grew by over 1000% in 2012, and PlayJam Games Network now serves over 150 TV apps on Samsung, LG, Panasonic and a number of other CE manufacturer devices, such as Western Digital.

The company recently completed a highly successful Kickstarter campaign to fund the launch of its dedicated games console – Gamestick, which closed at 650% of the original target and is due to ship in April this year.


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