gamesTM celebrates 3DS launch with augmented reality cover

On Thursday 17 March, issue 107 of gamesT goes on sale across the UK and the world with a special celebration cover featuring the most important hardware launch in years, the Nintendo 3DS.

In yet another burst of innovation and creativity, the award-winning magazine has partnered with Nintendo and Capcom to create a games industry first - an augmented reality cover. When this special cover is viewed through any modern mobile phone camera, readers can see a 3D model of Capcom's Street Fighter icon, Ryu, standing on the cover, posing and throwing kicks and punches.

To support this groundbreaking treatment, this landmark issue features a mammoth nine-page feature detailing the A-Z of everything you need to know about the new 3DS handheld and the titles we can expect to see in the future, in addition to launch game reviews.

"We're delighted once again to work with the hugely talented team at Imagine on another hugely innovative cover treatment," commented Rob Saunders, Head of Communications at Nintendo UK. "It was fantastic to deploy an idea and concept on the cover that is actually at the very heart of the product, not settling for a regular print-based solution. 

Just like Nintendo 3DS, this treatment is disruptive, innovative and groundbreaking in equal measure."

"Working with both Nintendo and Capcom on this special cover was a great experience. Challenging, of course, but definitely exciting," 

said Rick Porter, Editor in Chief of gamesT. "It's always a buzz when attempting something of this scale - especially when we're doing so to celebrate a major hardware launch in this fashion. The 3DS will be introducing many consumers to augmented reality, and this treatment seemed so apt that we just had to make it happen.

    No other videogame magazine has done anything like this before, so we knew that it would be hard work, but now, having seen the finished product, it was certainly worth the effort. This easily ranks as one of the best covers we've ever done on gamesT."

gamesT 107 also contains an in-depth breakdown of Sony's Next Generation Portable, an exclusive interview with industry legend John Carmack, and a massive feature on the next ambitious title from Platinum Games, Anarchy Reigns.

gamesT issue 107 is available to buy on 17 March 2011 from all good newsagents, supermarkets and direct from www.imagineshop.co.uk.

Imagine Publishing is one of the UK's fastest-growing consumer specialist publishers. Formed in May 2005, Imagine now publishes 20 regular print magazines, 28 digital apps on the iPad/iPhone, and 27 websites in the videogames, computing, entertainment, motoring and photography markets. An Imagine magazine is purchased every ten seconds.

Imagine Publishing

01202 586200

www.gamestm.co.uk

This Email and the information contained in it and in any attachments are confidential and may be privileged. If you have received this Email in error please notify Imagine Publishing immediately. If you are not the intended recipient, you are not authorised to, and must not use, disclose, copy, distribute, retain or rely on this Email or any part of it 


Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com.