GameTako Launches Its Second Region-Wide Arabic Game Jam With Sponsorship From Sony Computer Entertainment Europe, Unity Technol

FOR IMMEDIATE RELEASE

Riyadh - June 28, 2012 / GameTako ( www.gametako.com ) announced today that it will be holding its second region-wide “ Game Zanga” game development weekend and competition on 12-14 July 2012. The event is sponsored by Sony Computer Entertainment Europe (SCEE), Unity Technologies and National Net Ventures (N2V) and will be held in four cities: Amman, Beirut, Cairo and Riyadh.

Game Zanga is a 72-hour game development weekend event where professional and aspiring game creators gather to socialize, learn and create games. The event will start with an opening keynote and motivational sessions after which development will commence. Participants will be tasked with creating games adhering to a community-voted theme that will be revealed at the start of the first day. At the end of the third day, participants will be given time to finalize and submit their games.

Our first Zanga was very well received among the Arab game development community. We had two sponsors, and over a hundred participants who created 15 games” Said Abdullah Hamed, GameTako Founder and CEO. “ Following the success of the first event, we are working hard on making Game Zanga the premier event for game developers in the region. This Summer edition is already looking to eclipse the first one in size, with seven sponsors and venues in four key Arab cities. It is a great time to be a game developer in Arabia”.

N2V, the largest consumer web and mobile investment company in the region, is the Strategic Partner of the Game Zanga, while SCEE and Unity Technologies are Main Sponsors. The Zanga is also generously supported by Stencyl, Scirra, Kindi Software and Mixed Dimensions.

The event will be hosted in the cities of Beirut, Cairo and Riyadh, in partnership with Berytech Technological Pole, Cairo Hackerspace, The District and Badir Program For Technology Incubators.

Nagi Salloum, N2V Chief Marketing Officer said, “ GameTako is doing a wonderful job of building a healthy community of Arab game developers. N2V is keen to support hackathons like Game Zanga, which focus on nurturing regional talent and innovation, especially in an important and booming sector such as online games.

As an incentive for participants, the top games will be awarded cash and in-kind prizes with total value exceeding USD 10,000. Winners will be decided by verdict from a judging panel representing Arab gaming specialist media outlets. Prizes include free software licenses to industry-leading game development tools such as Unity Pro, Stencyl and Construct 2. SCEE will award the top performing teams in each venue PSVita consoles and a multi-year contract to develop games through the PS Mobile Developer Program.

Paul Holman, SCEE Vice President for Research and Development commented, " The Middle East is one of the growing regions for PlayStation and we're happy to partner with GameTako to create a series of events that will bring recognition to a new generation of game developers from the Middle East. We are striving to increase our efforts in the ME region and GameTako is a great platform to do so".

New to the Zanga this year, will be the Sponsor Sessions. Sponsor Sessions will be talks held on the second day of the Zanga and will allow developers to take a break from developing their games and learn about the latest game development platforms, tools and support initiatives from the sponsors.

For more information and updates about the the Game Zanga game development weekend and competition, please make sure to regularly check the event website ( http://www.gamezanga.com).

About GameTako:

GameTako is an Arabic social game portal and game distribution and monetization platform for independent Arab game developers. GameTako empowers developers by offering a publishing and distribution platform for their games, revenue share on ad earnings and an API that turns their games social. With new, exclusive and exciting Arabic games introduced every week; GameTako is quickly becoming the destination of choice for Arab online gamers. GameTako is an N2V portfolio company.

About National Net Ventures (N2V)

N2V is one of the largest investment companies in Arabia in internet and mobile applications, focused on value creation through building and investing in Arabic consumer web & mobile ventures (e-commerce, Arabic content, social media, games, mobile apps), with over 200 employees spread in offices around different Arab countries (Saudi, UAE, Jordan, Egypt, Bahrain) and the USA.

About Sony Computer Entertainment Europe Ltd

Sony Computer Entertainment Europe (SCEE), based in London, is responsible for the distribution, marketing and sales of PlayStation®3, PlayStation®Vita, PlayStation®2, PSP™ (PlayStation®Portable) and PlayStation®Network software and hardware in 109 territories across Europe, the Middle East, Africa and Oceania. SCEE also develops, publishes, markets and distributes entertainment software for these formats, and manages the third party licensing programs for the formats in these territories.

More information about PlayStation products can be found at www.playstation.com.

PlayStation, the PlayStation logo are registered trademarks of Sony Computer Entertainment Inc. PS3 and PSP are trademarks of Sony Computer Entertainment Inc. All other trademarks are property of their respective owners.

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