Los Angeles, CA- May 31, 2012- Leading mobile games publisher and developer GAMEVIL announced the release of their new game Fruit Rush to App Store and Google Play today. Fruit Rush is published in collaboration with KOCCA and is developed by Entaz. Making it a point to publish titles from developers across the spectrum of genres and across countries, Fruit Rush strays from the usual array of RPG and adventure titles that GAMEVIL is known for and adds to the new library of puzzle and arcade games discovered through their publishing goals.
Fruit Rush employs puzzle and strategy mechanics of gameplay through the use of cubes taking the shape of fruit such as a strawberry, grape, apple and pineapple. Users much burst stacks of fruit according to their type before a conveyor belt pushes the fruit off. There are two modes of gameplay- Limited and Endless Mode. In Limited Mode, players race to pop as many fruit as possible within a two-minute timespan. In Endless Mode, players pop as many fruit as possible without having the fruit fall off of the conveyor belt. Specialty items also aide the player during the game and can be purchased or earned. There are no set levels as the game is ongoing, the objective being to attain the highest score. With Facebook integration, users can post their scores within the game and compete with their friends. Fruit Rush combines the gameplay of strategic puzzle solving under a time constraint that is balanced by a cheerful score and charming animation.
“Fruit Rush is a fun and addictive game that we were able to publish while working with KOCCA,” stated Kyu C. Lee VP and Head of GAMEVIL USA, Inc. “We’re especially ecstatic that the game has launched for iOS and Android on the same day so that all of our fans can enjoy bursting fruit together.”
Fruit Rush is now available for FREE on App Store for iPhone and iPod touch at
Fruit Rush is now available for FREE of Google Play for Android phones at
GAMEVIL® is a premier mobile game publisher based in Seoul, Korea with offices in Los Angeles, USA and Tokyo, Japan. Established in 2000, GAMEVIL has earned a reputation as one of the best companies in the mobile games sector by crafting award winners in a diverse portfolio of games. GAMEVIL is well known for revolutionizing the sector with its original and innovative mobile games, backed by unparalleled expertise in advanced mobile technology. As a world class leader in mobile games publishing, GAMEVIL continues to lead the sector with a commitment to establish mobile as the definitive mass market entertainment platform of the world. GAMEVIL is currently listed on the KOSDAQ Market (Ticker: 063080, Bloomberg: 063080:KS, Reuters: 063080.KQ)