Gaming Technologies Expand Presence At The 2008 International CES

FOR RELEASE

Arlington, Va., October 29, 2007– The 2008 International CES®, the world’s largest consumer technology tradeshow, will feature gaming hardware and software, in one central location, including advancements in online and PC gaming in conjunction with the entire range of consumer electronics products at its Gaming Showcase. The International CES returns to Las Vegas, January 7-10.

The latest in gaming technology will be prominently featured at CES, as the exhibit space for gaming expands by more than 65 percent this year over 2007. Total revenues from the game category are forecasted to reach $18.3 billion in 2008, up from $15.4 billion in 2007.

“Attendees at the 2008 International CES will be among the first to experience the latest products and trends changing the shape of the gaming market," said Karen Chupka, senior vice president, events and conferences, CEA. "With the CES Gaming Showcase, featuring top gaming companies from around the world in a central, easy to visit location, conference sessions and other special gaming events, the 2008 International CES is the global hub for the latest trends emerging on the gaming market."

CES’ major gaming exhibitors include: Commodore Gaming, Entropia Universe, Red Lion Interactive, Shuttle Computers and War Machine, all exhibiting at CES for the first time this year, along with CES veterans LumiSource, Red Beard and InterAction Laboratories. Microsoft and Sony will also feature the latest developments in the gaming world at their respective booths.

Bill Gates, Chairman of Microsoft Corp., producer of the Xbox, which launched at CES in 2001, will once again deliver the opening CES Keynote address at 6:30 p.m. on Sunday, January 6.

Gamers will want to check out the latest gaming hot spots:

    <*>CES Game Power Conference Partner Program - Gaming is a CE powerhouse. Its variety of mobile and home-based platforms, its infinite possibilities for content, and its appeal to virtually any demographic make it a dream medium for device manufacturers, content creators and marketers. Gaming now rivals film and television, and some titles have earned the status of cultural icon. These sessions bring you into the world of gaming creativity, platforms, business opportunities and marketing strategies. <*>The Sandbox Summit: A Playdate with Technology Partner Program - Jump into the world of digital kids at the Sandbox Summit. Get a handle on the toys, trends and products that are shaping the way kids play today. Join the PLAYOFFS, where digital natives go head to head; then move on to the Sands’ exhibition to test drive the gear that’s defining the next generation. <*>CES Mobile Entertainment Partner Program - Mobile entertainment isn’t merely a CE category; it’s a phenomenon. The advances in technologies, platforms, devices, content and consumer sophistication add up to one of the most compelling success stories the CE industry has ever seen. Experience breakthroughs in personalized mobile: the video, music, gaming and communications experience - search, widgets, virtual worlds, messaging and advertising <*>Home and Lifestyle Entertainment Knowledge Track - Consumers want their entertainment real, dynamic and accessible. Learn what and how they’ll be watching, listening and playing from the comfort of their homes. Plus look into the drive for gaming in 2008 and the possibilities of home theater in 3D. <*>Blu-ray Disc TechZone: Blu-ray Disc is supported by more CE, PC, gaming and entertainment companies than any other HD format, offering consumers a broad range of hardware and content to choose from, as well as the ability to enjoy Blu-ray discs (and existing DVDs) in more players, PC and gaming consoles. <*>HD DVD TechZone: HD DVD is based on the original DVD format, taking the best features of DVD and adding a new layer of interactivity that allows for never-before-seen movie experiences. With nearly 150 titles available by the end of 2006, and with HD DVD players for the living room, the PC, and for your Xbox 360 on the market today or in time for holidays, HD DVD provides an easy, affordable transition to high definition.

For more news on the 2008 International CES before, during and after the show, including information on CES exhibitors, conference sessions and TechZones, visit www.CESweb.org .

Note to Journalists:

General press and analyst registration, as well as detailed press conference information, is available at CESweb.org. Journalists are encouraged to arrive in Las Vegas by Saturday, January 5, to take advantage of all the CES press events, including CES Unveiled from 4-7 p.m. on January 5.

About CEA:

The Consumer Electronics Association (CEA) is the preeminent trade association promoting growth in the $148 billion U.S. consumer electronics industry. More than 2,200 companies enjoy the benefits of CEA membership, including legislative advocacy, market research, technical training and education, industry promotion and the fostering of business and strategic relationships. CEA also sponsors and manages the International CES– Where Entertainment, Technology and Business Converge. All profits from CES are reinvested into CEA's industry services. Find CEA online at www.CE.org.

UPCOMING EVENTS

    <*>Digital Hollywood Fall
October 29-November 1, 2007, Hollywood, CA
    <*>EHX Fall 2007
November 6-9, 2007, Long Beach, CA
    <*>Future of Television Forum
November 8-9, 2007, New York, NY
    <*>CES New York Press Preview Featuring CES Unveiled
November 13, 2007, New York, NY
    <*>CONNECTIONSTM Europe: Strategies for Digital Living Markets
December 4-6, 2007, Berlin, Germany
    <*>CES Unveiled: The Official Press Event of the International CES
January 5, 2008, Las Vegas, NV
    <*>2008 International CES
January 7-10, 2008, Las Vegas, NV
    <*>Digital Music Forum East
February 26-27, 2008, New York, NY
    <*>EHX Spring 2008
March 11-15, 2008, Orlando, FL
    <*>2008 PARA Conference
March 12-14, 2008, Orlando, FL
    <*>Digital Patriots Dinner
April 2, 2008, Washington, DC
    <*>CEA Washington Forum
April 2-4, 2008, Washington, DC
    <*>International CES/Hometech
May 25-27, 2008, Dubai, UAE
    <*>SINOCES 2008
July 10-13, 2008, Qingdao, China

Contact:

Tara Dunion

Tel: (703) 907-7419

e-mail: tdunion@CE.org

www.CE.org

or

Allison Carney

tel: (703) 907-7603

e-mail: acarney@CE.org

www.CESweb.org


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