Gamr7 Announces Substance Air Integration into Urban PAD

Gamr7 announces the integration of Allegorithmic's Substance Air smart texturing system in Gamr7's procedural city generation middleware,Ürban PAD. The integration will vastly enhance the texturing options available inÜrban PAD to current users of Substance Air.

"Bringing Substance Air toÜrban PAD allows generation of high quality material at runtime, which greatly expands the texturing possibilities inÜrban PAD," says Gamr7 CEO Lionel Barret. "Substance Air's dynamism and speed are unrivaled, and it is the best solution for creating flexible, dynamic and lightweight textures. Substance Air is a logical fit forÜrban PAD, which emphasizes the creation of vast, on-the-fly urban environments with a small file size."

“Ürban PAD’s focus on fast, rich content creation makes it a natural partner for Substance Air,” says Allegorithmic founder Sébastien Deguy.“Ürban PAD responds to an ever-growing need to create high-quality, lightweight virtual urban content faster. EnhancingÜrban PAD’s capacity for rich, runtime visuals with Substance Air is a natural development for both our middlewares, which focus on the creation of dynamic content with small file sizes and easy data interoperability.”

Gamr7 and Allegorithmic will unveil the results of their collaboration during a joint conference at the Shanghai World Expo on June 17. The conference will feature a Substance Air integration case study with Chinese game company Shanda. Shanda is one of China’s largest game publishers, with revenues of over $700 million in 2009.

A test of the enhanced texturing functionalities inÜrban PAD is now available to current Substance Air users through a special offer. Substance Air functionalities will be available for general release inÜrban PAD's 3.0 version.

New Substance Air users may apply for a 90-day trial version of Substance Air here. A 30-day trial ofÜrban PAD is available here.

About Gamr7

Founded in 2007 and based in Lyon, France, Gamr7 is the maker ofÜrban PAD, a complete procedural toolset for generating vast, lightweight, on-the-fly virtual environments. Automatic city generation coupled with full manual editability makeÜrban PAD the tool of choice for fast creation rich, editable urban content for next generation games.

Gamr7 is part of the Rhône-Alpes Imaginove competitivity cluster and a member of French simulation industry association Simbiosys.Ürban PAD’s technology is currently being used in the Garden game development pipeline with industry partners such as Eden Games and Krysalides. Gamr7 is equally committed to bring its technology to independent studios and game developers with its indie and non-commercial licenses. To learn more about Gamr7 andÜrban PAD, please visit

About Allegorithmic

Founded in 2003 and based in Clermont-Ferrand, France, Allegorithmic is the first company to propose a professional toolset for the authoring and on-the-fly rendering of“smart textures”, i.e. compact and dynamic texture maps. Allegorithmic product range "Substance" is poised to redefine the development and distribution of rich content for the next generation of online and retail games by guaranteeing the most advanced texture authoring process and the lightest texture description files.

Allegorithmic has partnered with some of the industry’s leading games and technology companies, including Autodesk, Intel, Epic Games, NCsoft, Funcom, The9, Ready at Dawn, Emergent Games Technologies and Nvidia. For more information on Allegorithmic and its products, please visit

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