GAN Exclusive Marketer for Leading Games Medium IGN.com in German-Speaking Countries

Hamburg/ Berlin/ Vienna, 6 March 2013: GAN Game Ad Net, specialist for games-related advertising and media services, is now the exclusive marketer of the online publications of MediaXP GmbH, one of the leading lifestyle and entertainment publishers in the German-speaking world. The MediaXP portfolio includes de.IGN.com, the German-language division of IGN.com, which is the world’s most widely read online magazine for video games and digital lifestyle.

For advertisers, IGN.com is a perfect environment for branding campaigns in the games and entertainment sector. The portal is regarded as the leading media outlet in the field of video gaming, with a reach of 2.5 million visits per month in the German-speaking regions. By marketing Media XP GmbH’s online portfolio, GAN achieves an AGOF-certified reach of 2.5 million unique users and a total reach of 50 million for worldwide campaigns.

Marketing the MediaXP online portals sees GAN further consolidate its position as the prime partner for advertising in the world of digital gaming. The exclusive cooperation agreement now enables advertisers to target specific markets by placing online campaigns on de.IGN.com, gamingxp.com, gameplay3d.tv, insidegames.tv, de.pocketgamer.com and other portals. GAN thus provides advertisers with an even greater choice of high-reach gaming websites in the German-speaking countries, and a diverse array of advertising formats to address entertainment-oriented target audiences.

According to MediaXP’s Peter Konhäusner, “GAN as our competent associate will from now on market our portfolio and provide optimal support for advertisers implementing games and entertainment campaigns.”

MediaXP is a strong partner with game portals such as IGN, GamingXP and Pocketgamer that reach large groups of users and perfectly complement the GAN portfolio,” as Daniel Siegmund, Game Ad Net founder and managing director, comments on the exclusive cooperation. “We offer advertisers an extensive selection of classic display ads as well as high-quality video ad integration. We take great care to deliver advertising in a way that is not perceived as distracting or intrusive by the user.”

To learn more about GAN’s services for advertisers and publishers please visit www.gan-online.com.

About GAN Game Ad Net GmbH

GAN Game Ad Net GmbH is an advertising sales house with a specialized portfolio comprising the most popular casual, browser, social and mobile games as well as gaming platforms, many of which are AGOF-certified. GAN offers advertisers a wide range of highly visible advertising solutions, ranging from display ads placed directly in the game environment, to premium-quality VAST-standard embedded video (video ads), to in-game solutions with authentic integration of advertisements into the gameplay (integration ads). As a partner for game developers and publishers, GAN unlocks revenue potentials particularly among non-paying gamers and ensures the effective commercialization of all types of available advertising space. GAN provides advertising solutions in Germany, Austria, Switzerland and other European countries, with a special focus on emerging markets, such as Poland and Turkey. Additional information is provided on www.gan-online.com.

 


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