GAN Expands Its Portfolio by Marketing Spil Games’ Social Games Platforms

·     Exclusive marketing of three gaming websites: jetztspielen.de, spielen.com and girlsgogames.de

·     GAN Game Ad Net extends its own reach by 1.6 million unique users

Hamburg, 13 August 2013:   GAN Game Ad Net, specialist for games-related advertising and media services, will exclusively market Spil Games’ high-reach games offering in Germany. The Dutch company is one of the world’s leading providers of social gaming platforms and in Germany alone reaches 1.6 million unique users per month via its games websites, jetztspielen.de, spielen.com and girlsgogames.de. Spil Games has created specialized gaming sites to specifically address girls, teenagers and families, enabling perfect communication with the 14- to 49-year-old target demographic that is most relevant to advertisers. Spil Games is particularly popular with the female target audience which accounts for more than half of all users.

By marketing Spil Games, GAN Game Ad Net extends the reach of its own premium portfolio into new and attractive advertising territory, enabling advertisers to address a clearly defined target group. With more than 4,000 online games available on the gaming websites, jetztspielen.de, spielen.com and girlsgogames.de, Spil Games reaches a predominantly female target audience, more than 80 percent of which belong to the prime advertising demographic between the ages of 14 and 49. The majority of Spil Games users are female, well-educated, mostly high-income working professionals. The target group can be addressed with conventional banner ads as well as the in-demand advertising formats, take-over, floor, video and mobile video ads.

The “2013 Future in Focus – Digitales Deutschland” report issued by market research company comScore states that H&M and Spil Games are the providers of “the websites most likely to have female users.”

Daniel Siegmund, GAN Game Ad Net co-founder and Managing Director: “Securing the exclusive marketing rights for the highly popular Spil Games range means that our portfolio now includes one of the highest-reach international publishers of social and casual games. We can now offer our customers an ideal environment to implement campaigns targeted at a female audience, who are addressed through the established online advertising formats as well as through branded games and branded avatars directly in the games.”

Age Sluis, Director Advertising Europe at Spil Games, on the expanded cooperation with GAN: “We feel GAN is the right partner to represent us in the German market, because they also believe strongly in the power of online gaming as a platform for advertisers. They have proven to be a reliable partner for Spil Games over the last year in other markets as well. The websites of Spil Games are a perfect match with the broad network of gaming sites GAN also represents.”

Detailed information about GAN Game Ad Net and the services the company provides to advertisers and publishers can be found on www.gan-online.com.

About GAN Game Ad Net GmbH

GAN Game Ad Net GmbH, established in 2008, is a specialist marketer whose portfolio includes the most popular casual, browser, social and mobile games and gaming portals. GAN offers advertisers a wide range of highly visible advertising solutions, ranging from display ads placed directly in the game environment, to premium-quality VAST-standard embedded video (video ads), to in-game solutions with authentic integration of advertisements into the gameplay (integration ads). As a partner for game developers and publishers, GAN unlocks revenue potentials particularly among non-paying gamers and ensures the effective commercialization of all types of advertising space available. More information is provided on www.gan-online.com.

 


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