Strategic Partnership formed to grow category with exclusive products on the way
[3 rd April 2013] [London] White Room Games Limited, the UK-based publisher / distributor, has announced a sales and distribution partnership with leading European Gaming Merchandise companies Gaya Entertainment GmbH and Level Up Wear. The firm will handle sales, marketing and distribution activity for future licensed ranges into selected channels on behalf of both parties, which will include merchandise products from publishers such as Activsion, Bethesda, Capcom, EA, Sega, Square-Enix, Sony and Ubisoft.
Luiz Ferreira, Founder & Director at White Room Games, comments: “I am really proud that we are able to announce this venture and we know that product ranges can meet expectations of retailers and consumers alike. This category is growing year on year, as everyone has seen, and we see this trend continuing over the next few years”. Ferreira continues, “We will be working on merchandise for some of this years biggest game releases and that gives our retail partners the opportunity to add value and increase basket spend at point of sale”.
Andre Schmitz, Founder / CEO at Gaya Entertainment GmbH, comments: “We pride ourselves on delivering high quality merchandise and accessories, which is what we have built our business on. The collaboration with White Room Games gives us the opportunity to expand our coverage across Europe." Schmitz also added “We have worked closely with White Room Games and we have a kids size range of our best selling designs coming soon that will be exclusive to White Room Games”.
About Gaya Entertainment GmbH
Gaya Entertainment was founded in 2006 in order to design, manufacture and distribute collectible merchandise under the license of todays most popular Videogames.? While they focus only on licenses related to Videogames, the range of different types of products is very broad. They produce everything from classic merchandise such as pins, posters, mugs, mouse pads to accessories such as bags and jewelry and high-end collectibles such as action figures and statues and even life-size figures. All key executives here at Gaya Entertainment have been working in the industry of licensed collectible merchandise since 1996 and decided to join forces in order to produce high quality products related to Videogames.
Company Website: http://www.gaya-entertainment.de/home-en.html
About Level Up Wear
Level Up Wear ® (A.K.A. “LVLP”) was created in 2007 in Brussels, Belgium, with the intention to become the #1 apparel brand focusing exclusively on officially licensed videogame-based designs. ?As gamers ourselves, we grew tired of the poor offering at the time: too promotional, no sense of style, bad quality...a good product was basically impossible to find. Therefore, our idea is to provide the most fashionable products, at the highest possible quality.??All our designs are fully original and not just easy transpositions of existing artwork.??Our sources of inspiration include rock music, pop culture and the fashion industry, ensuring a very wearable result (and not just as pyjamas).??
Also, our products meet the highest standards in comfort, fit, printing quality and durability.? Gaming is becoming the #1 entertainment medium thanks to increasingly high-quality, variety, and the best value for money in the entertainment business.??We just want to make sure that gaming apparel follows the exact same path.
Company Website: http://www.levelupwear.com
About White Room Games.
Founded in 2009, White Room Games are video game software, accessory and merchandise distributor that offers sales, marketing and pr services to clients. The company supplies the leading retailers in the UK as well as international distributors. The company also offers Business Development services to independent games developers as well as well as publishing their own games. Relying on the management team’s wealth of experience from the traditional gaming sector, the company has set out to deliver a high-quality games service to the broadest audiences possible. White Room Games in funded by private equity.
Company Website: http://www.whiteroomgames.com