GDC 2013 reveals F2P Summit featuring Zynga, TinyCo, Real Life Plus

Game Developers Conference 2013 organizers have revealed its new Free to Play Design & Business Summit for the  March conference , with TinyCo on using analytics for mobile game improvement, Zynga on why  FarmVille won't go away, and Real Life Plus on using scientific research for insight into female-focused monetization strategies.

The  Free to Play Design & Business Summit  is just one of eight total Summits that will take place Monday, March 25 and Tuesday, March 26 at the Moscone Center in San Francisco, CA during the first two days of GDC 2013.

Nick Ross of TinyCo, developer of mobile hits such as  Tiny Village  and  Tiny Zoo Friends , will share how to find and exploit data in  'How to Lie with Analytics.'  His discussion will include topics that help improve a game's success such as tracking, sampling, and balancing significance versus execution.

Zynga's Mike Perry and Abhinav Agrawal will share the platform expertise, game design, and development processes for its social gaming giant in  'Why Won't  FarmVille Go Away?'

The two will discuss "how to leverage platform opportunities and use design refactoring methods to extend the lifetime of a social game. In addition, attendees will gain insight into the rapid design, scoping, and development process of features for  FarmVille."

Real Life Plus' Terry Redfield, who has worked on titles such as  Psychonauts and recent GDC Online Awards winner Gardens of Time, will explore female hormone and neuroscience research to explain monetization strategies in  'Selling to the Fates: Maximizing Profit for a Free-to-Play Female Demographic.'

For more information on these or others in the show's growing lineup, check out  GDC 2013's official Schedule Builder , which continues to add new talks every week. The deadline for  discounted Early Bird passes , including a lower-priced Summits, Tutorials & Bootcamps Pass, is February 13th. GDC 2013 itself will take place March 25-29 at the Moscone Center in San Francisco.

The original announcement is available here:


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