GDC Europe 2011 Press E-Newsletter #1

This month, we share information about press registration for the conference, announced track sessions, the excellent summit line-up, and hotel and travel planning information for the event. This month's newsletter includes:

1) GDC Europe 2011 Press Registration Information

    <*>Press registration for the conference is now open! Find out how to register here, if you have not already done so.

2) GDC Europe 2011 Debuts Mortal Kombat, Mass Effect 3, and Brink Sessions

    <*>These Visual Arts, Production, and Game Design Track sessions will provide developers with an inside look at the creation successes and challenges of some of the best-known, most recently launched titles

3) New Summits at GDC Europe Cover Broad Range of Topics

    <*>GDC Europe will introduce four summits this year, each one with a specific focus designed to highlight current and emerging trends in the pan-European game development marketplace

4) Hotel and Travel Information

    <*>Reminder of the where’s, when’s and how’s of attending the event.  Information includes locations and booking for hotels with GDC Europe group rates.

1) GDC Europe 2011 Press Invitations

Press registration for GDC Europe is now open. If you haven’t already completed the process, please follow the below instructions to register as media for the conference:

    <*>Go to and click on“Start the Press Registration Process Here” <*>Once on the press form page (, please fill out the information as completely as possible; this will expedite the review process for your application <*>Click“Submit Application” to confirm your press registration, pending the final confirmation email from the GDC Press team

If any issues arise on your press registration page, including technical problems with the page itself, or questions about the registration process, please contact the GDC Press team at You may also contact the GDC Press Team for information on interviews or coverage for your outlet.

2) Highlighted Visual Arts , Production and Game Design Track Sessions Announced

Some of the recently announced highlights include talks within the Visual Arts track, which addresses the latest technologies, techniques, and tools used to develop quality artwork in a streamlined, efficient, and productive manner; the Production track, which looks at the game development process from the standpoint of running project nuances and offers proven strategies for effective game production; and the Game Design track, which explores the challenges and ramifications of the interaction between new technologies and established techniques.

For a complete list of GDC Europe Main Conference Session Tracks, please visit Some of the session highlights from the above-described tracks include:

Visual Arts

The Cinematics of Mortal Kombat: Re-Booting a Legend

SPEAKER: Dominic Cianciolo - Cinematic Director, Netherrealm Studios

DESCRIPTION: This session will provide an inside look into the artistic development and execution of the game’s cinematics, the most sophisticated and extensive story effort in Mortal Kombat history. It will cover key creative aspects of the production including story development, character performance, and cinematography and editing. Though this detailed exploration of Mortal Kombat’s production process, attendees learn specific skills and techniques that can be applied to their own cinematic productions to improve player immersion and their emotional connection to the game’s characters and experiences.


From Boxes to Life! How to Prototype and Develop Creatures: Mass Effect 2 and 3 Case Study

SPEAKERS: Scylla Costa - Project Manager, Bioware; Brenon Holmes - Senior Designer, Bioware

DESCRIPTION: If you just released a game that got a 96 metacritic score, why would you completely change the process used to develop all creatures of the game? This lecture will compare the radically different Creature Creation Pipelines used on Mass Effect 2 and Mass Effect 3 and explain why it is important to take big risks when you are trying to innovate.

Game Design

You Say You Want a Shooter R(evolution)

SPEAKER: Neil Alphonso - Lead Designer, Splash Damage

DESCRIPTION: Brink’s game design vision was focused on 4“pillars”: Team and Objective Based Gameplay,“Mingleplayer” (identical singleplayer, co-op and multiplayer modes), Character Customization and Persistent Leveling, and SMART (Smooth Movement Across Random Terrain, our“free-running” system).  This session will examine how these design innovations ultimately manifested in the level design processes, and how the in-game implementations often provided an impetus for the overall design to evolve throughout Brink’s production.

3) GDC Europe 2011 Debuts Wide-Ranging Summit Line-Up

For the first time, GDC Europe 2011 will feature four new Summits, each designed to foster community-building within emerging sectors of the game industry. The summits will be held Monday, August 15 through Wednesday, August 17 and are accessible to all attendees with Summits&Tutorials pass, an All Access pass, or a Student All Access or Student Summits&Tutorials pass. The line-up is as follows:

Social Games Summit

The market for interactive entertainment on social web platforms has matured rapidly, and now the features and tropes of connected gaming are catching on across the gaming landscape -- encompassing Facebook gaming, web-based online games, downloadable persistent MMOs and beyond. New best practices are being discovered at a rapid pace, and we are seeing more high-quality entertainment experiences on social networks than ever before. At the same time, the business landscape is shifting, and questions are buzzing in everyone’s mind: what is the fate of Facebook-dependent shops? What does mobile mean to social gaming? Is there any life left in the old virtual world model? Do you have to go international to be successful? And are we back to“the old boss” of large marketing budgets and big IPs being necessary for success? The Social Games Summit gathers the industry’s established leaders and up-and-coming rebels for a series of illuminating sessions about the technology, design, business, marketing, and future of social games.

Smartphone&Tablet Games Summit

The Smartphone&Tablet Games Summit brings together top game developers to share ideas, introduce best practices and discuss the future of gaming on established and emerging smartphone platforms, including iPhone/iPad, Android, Blackberry and more. This program will highlight the nuts and bolts of great game design and reveal successful business strategies behind this new breed of popular smartphones.

Independent Games Summit

The Independent Games Summit represents the voice of the independent game developer. It features lectures and postmortems from some of the most notable independent game creators. The Independent Games Summit seeks to highlight the brightest and the best of indie development, with discussions ranging from game design philosophy, distribution, business, marketing, and much more.

Community Management Summit

The games market is steadily growing and it becomes more and more difficult to attract interest for a new studio or title, especially when dealing with a small budget. The Community Management Summit will deal with some of the major drivers of attention and fandom for your games, including official forums, the use of social media such as Twitter and Facebook, the importance of facilitating information exchange between developers and fans, contest, fan rewards, and even physical events involving your game community.

To view the most up-to-date list of announced Summit talks, please visit

http:/ . 

4) Hotels and Travel Information for GDC Europe 2011

It’s never too early to get your travel and accommodations in order.  For information on availability of rooms with negotiated rates for GDC Europe 2011, please see our tips below, and be sure to visit

For those who are beginning to plan their travel arrangements, the Game Developers Conference offers discounted hotel rates to all attendees. Rooms are limited, and discounted rates are based on availability. Visit the following webpage to see a list of GDC Europe partner hotels and their rates:

Cologne and the Koelnmesse can be easily reached from Cologne-Bonn Airport and Dusseldorf Airport. Check out the links below for information on flights to and from Cologne from all major European cities:


For maps, timetables, and other comprehensive information on public, and local transport, as well as driving directions to the Koelnmesse while staying in Cologne, you may visit the following websites:



GDC Europe Press Team


Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at