Gear Up and Win!

Contest Starts Friday, February 18, 2011 at SpyAlliance.com

Toronto, ON -- Heroic Interactive invites all“agents-in-training” to gear up and win with the ‘Great Spy Alliance Avatar Challenge’, an intriguing contest of avatar vs. avatar. Starting today, budding secret agents can vie for cool spy gear and over $15,000 in Spy Cash at SpyAlliance.com, the online destination for tweens and young teens who like a little espionage in their daily gameplay.

Join the cloak-and-dagger activities already going on at SpyAlliance.com. Contestants are invited to play and win by registering with the site and building their own stylish avatar. Registration is free and there is no additional cost to customize an avatar. Avatars can be personalized with awesome accessories and wicked hair styles andcolorized to create of-the-moment looks. Each avatar will be displayed for all to see in a new gallery on the Spy Alliance Website.

Everyone has the opportunity to vote on as many players’ avatars as they like– once a day per avatar. Creators have four weeks to build alliances and move their avatar up the agency ranks. The creator of the best avatar wins a Lazar Trip Wire High-Tech Security System plus $10,000 in Spy Cash ( Spy Alliance game currency); first runner-up receives a pair of Night Goggles and $5,000 in Spy Cash; and the second runner-up receives an Evidence Kit plus $2,500 in Spy Cash.

Interested agents can find full contest details on Facebook and at the Spy Alliance Website.

Contest ends Friday, March 18, 2011 at 5 PM (ET).

Spy Alliance is an online multiplayer game for tweens and young teens. Designed around an asynchronous play style, Spy Alliance lets kids play in a secure environment with a large group of friends. The game includes eight spy-themed mini-games. Players earn“Intel” by playing the mini-games, the first step towards building and customizing their own spy agencies.

The game also includes characters from the popular tween TV series,“Connor Undercover,” which is broadcast on Family Channel (Canada), Nickelodeon (Germany); ABC (Australia); Boomerang (Latin America); Gulli (France); VRT (Belgium); and is represented by Daro in Central and Eastern Europe and Africa.

Spy Alliance was produced by Karen Lee Hall with Interactive design by Scott Nihill, Karen Lee Hall, and Daniel Loach. Game design was by Daniel Loach, Josh Yaw and Danny Zabbal. Lead artist on the game was Danny Zabbal.  

Funding for Spy Alliance came from the Ontario Media Development Corporation, Canadian Media Fund and Family Channel. Development funding was also provided by Bell New Media Fund and Heroic Film Company, producer of the companion series“Connor Undercover”, created by John May&Suzanne Bolch. The series is co-produced by Shaftesbury Films.

About Heroic Interactive Inc. -- http://heroicinteractive.com

Heroic Interactive is a digital media and game development company on a mission to produce high-quality, memorable interactive experiences for an audience of all ages. Based in Toronto, Canada, Heroic Interactive produces visually stunning, deeply engaging games within an efficient and creative production environment. Current IP includes Spy Alliance and Indie: A Day in the Life.

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For more information,or interview requests, contact:

Julie Giles, GreenHAT Digital

Telephone: 416-533-6778

E-mail:  julie@greenhatdigital.com

Skype: greenhatdigital

 

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