"Gears of War 2" Sales Top 2 Million Units in its Blockbuster Opening Weekend

LONDON– 12 November 2008 - One of the biggest entertainment events of the holiday season has arrived. With weekend sales topping 2 million units worldwide,“Gears of War 2” is well on its way to becoming one of the biggest releases of this console generation.

Over 20,000 retail locations opened their doors at 12:01 a.m. on Friday, Nov. 7 to celebrate the worldwide release of“Gears of War 2.” After months of anticipation, throngs of eager fans in 20 countries were finally able to get their hands on the Xbox 360 exclusive title.

“We were so excited to launch‘Gears of War 2’ on the same day all around the world, something virtually unheard of in the games business,” said Cliff Bleszinski, design director at Epic Games.“We wanted our fans, no matter where they live, to have a shared experience on day one, and that’s exactly what’s happened.”

More than 1.5 million people logged into“Gears of War 2” on Xbox LIVE during the weekend, racking up a total 15 million gameplay hours and helping set a new record for concurrent LIVE players. These players also collectively unlocked more than 19 million Achievements.

“Gears of War 2” provides an epic, adrenaline-fuelled rollercoaster ride that expands upon the original game’s themes of loss, hope and survival.“Gears of War 2” sees COG heroes Marcus Fenix and Delta Squad fighting to save the last cities on Sera from an engulfing Locust threat, while the mission turns personal for Dominic Santiago as he uncovers clues in the search for his missing wife, Maria.

Xbox 360 fan Shiam Jai, who travelled over 200 miles and waited outside the Kingston branch of GAME for 36 hours to be the first person in the UK to get their hands on a copy of the coveted game, commented“I’ve been waiting two years for this moment and now I’ve finally got my hands on it. It’s going to be the greatest game of all time, made even better by being able to play it on the greatest console of all time’’

“Gears of War 2” is rated 18 by the BBFC and is now available exclusively on Xbox 360 with an ERP of£44.99 for the Standard Edition and£49.99 for the Limited Edition. For the latest information, please visit www.gearsofwar.com.

-ends-

For press information, please contact:

Seema Parmar / 020 3047 4001 / seema_parmar@jcpr.com

Nik Thakkar / 020 3047 4087 / nik_thakkar@jcpr.com

About Xbox 360

Xbox 360 is a superior video game and entertainment system delivering the best games, unique entertainment features and a unified online gaming network that revolve around gamers. Xbox 360 has a portfolio of more than 300 games in nearly 40 countries. More information can be found online at http://www.xbox.com/xbox360.

About Microsoft

Founded in 1975, Microsoft (Nasdaq“MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.

Note to editors: If you are interested in viewing additional information on Microsoft, please visit the Microsoft Web page at http://www.microsoft.com/presspass on Microsoft’s corporate information pages. Web links, telephone numbers and titles were correct at time of publication, but may since have changed. For additional assistance, journalists and analysts may contact Microsoft’s Rapid Response Team or other appropriate contacts listed at http://www.microsoft.com/presspass/contactpr.mspx.

 


Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com.