Gem partners With LITTLE ORBIT and‘REDKEN Busy Scissors©’

England– 26 th January 2011– Little Orbit LLC, publisher and developer of casual computer entertainment products, today announced they have signed a distribution deal with Gem Distribution– who will publish Little Orbit title REDKEN BUSY SCISSORS , a hairstyling and simulation video game scheduled for release on Wii™ and DS™on March 4 th 2011.

Tracey Tennison, General Sales&Purchasing Manager - Gem Distribution added; "Little Orbit is a very ambitious new publisher and developer with a very strong vision for their future releases. We are delighted to have been chosen to help make this vision a reality and to further establish Little Orbit in the UK.

Little Orbit LLC teams up with Redken 5 th Avenue NYC, international salon cosmetics brand, and provides the possibility to use an extensive range of Redken products in-game. Additionally, professional styling tools from Sam Villa like the Sleekr flat iron are incorporated into the game as key tools to achieve the looks that clients crave.

Busy Scissors Get ready to color, shampoo, cut, blow dry, and style hair with the Wii™ remote.  Players earn reputation and advance their career in a Hollywood based salon by meeting the demands of their glamorous and eccentric clientele. The game progresses as they help unlock each client’s inner potential by finding their unique outward style. The game features over 25 hairstyles, 20 mini-games, 6 career levels, and 4 game modes, which provide a dynamic combination of realistic gameplay, humour, and entertainment.

Manifest Oranj, the game’s developer, spent months working with industry experts to emulate the real hair styles used in the game. Each salon technique was demonstrated and filmed by the team, before it was re-created in 3D and designed as a mini-game.

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About Little Orbit LLC

Little Orbit (LO) is a worldwide publisher and developer of casual entertainment products for the rapidly growing casual video game marketplace. The company’s emphasis is on creating engaging, easy to play game content based on highly visible brands for all gaming platforms.  For more information visit www.littleorbit.com

About Gem

Gem provide our partners with end to end integrated supply chain solutions and added value distribution to the retail channel for software, peripheral and connected home technologies. In our third decade, Gem’s history of success includes distribution partnerships with Microsoft as well as Logitech, Nintendo, Sandisk and Symantec. Gem also offers exclusive UK distribution of Codemasters, Livescribe, NCsoft, Take Two and Xbox 360, producing an annual group turnover in excess of£450 million. Gem supply to an extensive customer base including well-known high street and Internet retailers, corporate resellers, mail order companies and independent retailers. We have also recently extended our category reach into new sectors of the market including audio/visual, digital pens and video cameras.

Our multi-faceted business extends outside of sales and distribution providing one integrated solution through our Gem Logistics and Gem Creative divisions. For further information on Gem’s services visit: www.gem.co.uk.

Gem is a wholly owned subsidiary of DCC plc, for further information please visit www.dcc.ie

About Redken

For 50 years Redken’s foundation has been based on extensive scientific knowledge and the belief in, and support of, the expertise of salon professionals.  Redken provides salon professionals with innovative products, inspiring education and exclusive salon programs to be as successful and profitable as possible. Located in New York, Redken is also at the forefront of trends and has created a strong relationship with the fashion.  As a result, Redken has become a leader in backstage beauty, creating the runway looks for the industry’s most prestigious designers. Redken is the official styling partner of Bread&Butter in Berlin since July 2010. A unique mix of fashion, science and inspiration, Redken provides salon professionals and consumers the ultimate professional edge.  Please note, Redken products can only be guaranteed authentic when purchased from a salon.  We request that you do not credit, drugstores,“beauty websites” or other unauthorized retailers.  Please visit www.redken.com for additional information and to local a salon in your area. 


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