SANTA MONICA, Calif.– March 23, 2009– Genius Products today released the first trailer for the highly anticipated Scratch: The Ultimate DJ, one of the first music rhythm games for fans of hip-hop. With creative and technical input from Mix Master Mike, legendary Scratch DJ for the Beastie Boys, Scratch: The Ultimate DJ features an innovative turntable style controller and more than 60 licensed and original hip-hop and R&B songs from mainstream and underground artists including Kanye West, Tech N9ne, Run DMC, Eric B and Rakim and Deltron 3030.

New gameplay footage for Scratch: The Ultimate DJ can be downloaded here:

In addition to a heavy-hitting setlist, Scratch: The Ultimate DJ features an array of customizable DJ personalities, each with their own unique style and attitude, and distinctive urban environments, including 12 unique venues varying from homemade garage set-ups to million-dollar mansions. Players can put their own spin on tracks with“battle record” samples, including cartoon noises and power tool sounds, and also use a USB microphone to record their own samples. Additionally, Scratch Blocks allow players to earn points for creativity and scratch tricks such as the“One Click Flare” or“Crab Grab.”

Scratch: The Ultimate DJ is coming soon to next-generation consoles. For more information, please visit:


About Genius Products

Genius Products, Inc. (GNPI.PK - News) is the owner of Genius Products, LLC, a leading independent home-entertainment distribution company that produces, licenses and distributes a valuable library of motion pictures, television programming, family, lifestyle and trend entertainment on DVD and other emerging platforms through its expansive network of retailers throughout the U.S. Genius handles the distribution, marketing and sales for such brands as Animal Planet, Asia Extreme™, Discovery Kids, Dragon Dynasty™, Dimension Films™, ESPN®, RHI Entertainment™, Sesame Workshop®, TLC, The Weinstein Company® and WWE®.

Media Contacts:

Tiyson Reynolds

Bender/Helper Impact

(310) 694-3151

Robert Santini

Bender/Helper Impact

(310) 694-3116

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