GET FIT AND FEEL FABULOUS WITH NELL MCANDREW'S BODY FITNESS

FOR IMMEDIATE RELEASE

AMA announce the launch of Nell McAndrew’s Body Fitness– a truly unique mobile lifestyle companion.

This advanced application helps the user detox their lifestyle and encourages them to look at a healthier outlook by guiding them through a simple agenda and fitness plan.

Initially the user is asked to complete The Fitness Plan quiz to determine what type of workout and nutrition choices will work best for them and their lifestyle. It then works with them to devise an effective workout routine from a vast exercise database, containing a wealth of different options including aerobics and cardio as well as vital warming up and cooling down techniques.

The Agenda works alongside the exercises by helping the user plan their meals with handy options such as a one month diet plan and a calendar to chart progress and increase productivity.

Throughout the application the user is offered detox advice and tips from Nell McAndrew.

Nell McAndrew started her career modelling and is a well regarded celebrity health and fitness figure through her string of successful fitness workout releases, high-profile charity associations and modelling.

She famously launched Cancer Research UK Race for Life 2008 flanked by thousands of other women in London’s Regent’s Park whose training outfits were painted on their bodies.

Nell comments:“Environmental factors and busy hectic lifestyles mean some people haven’t the time to assess how they could be leading a healthier life. Your mobile goes with you everywhere– so by using this simple application, you can have me in your pocket or bag, encouraging you to get fit and feel fantastic whilst on the go. There’s no excuse now!”

“We strive to deliver not only unique and interesting content to the user, but also subjects which can have a positive effect on people’s demanding lives. We developed Nell McAndrew’s Body Fitness to be a mobile lifestyle companion, to enhance the user’s fitness and to teach them how to lead a more positive and healthier life,” says Christian Guillemot, CEO of AMA.

Nell McAndrew’s Body Fitness is available in the UK from this month.

ENDS

ABOUT AMA

AMA was founded in 2004 by the Guillemot brothers and is a sister company to Ubisoft, Gameloft, Guillemot Corporation and Longtail Studios. AMA is a mobile entertainment publisher and developer of lifestyle games and applications.

The company is developing applications for Java, Brew and Symbian technologies with over 250 employees working in the central offices in London with studios extending across the globe in Bucharest, Shanghai and New York.

AMA strive to offer a unique and interactive gaming experience for the user covering a wide range of genres including Astrology, Brain Training, Fashion, Health&Fitness, Love&Relationship and Party&Lifestyle.

With over one billion subscribers in more than 40 countries AMA delivers unique content to a mass world-wide audience.

For further information contact:

Joanne Higgins

Head Of Content, Editorial And Branding

pr@ama.us


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