GET READY TO ROLL DEEP WITH PLATINUM LIFE: WEB EDITION™ OPEN BETA– AVAILABLE NOW!

Austin, Texas– March 4, 2010– Heatwave Interactive, a game development studio and online publisher creating innovative cross-media properties, announced today that the open beta of its social hip hop lifestyle game Platinum Life™: Web Edition™ is now live on the web and Facebook! Head on over to www.platinumlife.com now to get your rise to the top going!

A precursor to Platinum Life, its in-development online title for PC and console, Platinum Life: Web Edition gives players the chance to interact with the hip hop universe as they try to make the transition from unsigned musician to superstar celebrity. Work your way from playing shows at local dive bars to selling out world-renown venues while you climb the ladder to fame and stardom. Along the way you’ll encounter some of hip hop’s brightest stars who will help you break into the big time, including Ludacris, Omarion, DJ Holiday, DJ Skee, Shontelle and other artists from Universal Motown Republic Group with more artist announcements forthcoming. Details on each celebrity’s involvement in the game will be released at a later date.

“The caliber of hip hop celebrities we’ve attracted during the development of this project really reflects the level of quality Platinum Life: Web Edition will bring to social gamers,” said Anthony Castoro, CEO of Heatwave Interactive.“Our team is extremely proud to not only bring the first hip social game to the web, but also to show off our creative talent by sharing an online experience with gamers and music lovers alike that truly defines the hip hop universe and lifestyle.”

You can download Platinum Life: Web Edition assets by clicking here. For more information about Platinum Life: Web Edition, please visit www.platinumlife.com, or to play it for yourself, please visit http://apps.facebook.com/platinumlife. For more information about Heatwave Interactive, please visit www.heatwave.com.

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About Heatwave Interactive:

Based in Austin, TX, and established in 2007, Heatwave Interactive, Inc. is a game development studio and online publisher revolutionizing the entertainment landscape by creating cross-media properties for gaming, film, music and television. The credited works of the veteran team includes over 200 commercial video, PC and tabletop games, and Academy Award-winning films. Heatwave’s current products offerings include iSamJackson (iPhone and iPod touch) and the soon-to-launch hip hop social gaming experience Platinum Life: Web Edition (Social Networks/Web). For more information please visit www.heatwave.com

Media Contacts:

Casey Lynch

Reverb Communications

(209) 586-1495 ex. 102

casey@reverbinc.com

Tracie Snitker

Reverb Communications

(209) 586-1495 ex. 104

tracie@reverbinc.com


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