Get the all the DiRT® on rally and see the first gameplay footage with the debut DiRT 3™developer diary video

16th November (10am UK)– Today Codemasters ® is proud to release the first in a series of DiRT ® 3 TM Q&A developer diaries for the highly-anticipated, critically acclaimed sequel to 2009’s million-plus seller, Colin McRae TM : DiRT 2 (metacritic:87). The developer diary features the first gameplay footage, taken from early pre-alpha code, and dishes all the dirt on the biggest, most content rich racer ever to roar out of Codemasters Studios. The video is now playing at www.facebook.com/dirt3game.

Viewers are taken behind the scenes of DiRT 3, as key development talent introduce the game, answer questions from fans and hone their real-world driving skills by racing Escort Mk IIs around the forests of Wales at the Phil Price Rally School. The developer diary also reveals the first DiRT 3 gameplay footage, showing the iconic Audi Sport Quattro Rallye tearing through a forest stage at the new Finland rally location.

The video reveals the huge amount of rally content to feature in the game, with the discipline accounting for 60% of its extensive career mode. DiRT 3’s exhaustive car list includes the current 2010 WRC Cars, the Ford Focus RS WRC and Citroen C4 WRC, and, for the first time in a videogame, will introduce the 2011 Ford Fiesta RS WRC. In addition to the cars competing at the highest level of contemporary Rally, the extensive car list will star over 50 licensed off-road vehicles spanning 50 years of the sport, including classic racers like the Lancia Super Delta HF Integrale and the Mini Cooper S 1275. With rally stages set across three continents, including the addition of all-new locations Finland, Kenya and Michigan, players will learn to master the conditions on tarmac, gravel and snow in dry and wet conditions for the most authentic rally experience.

The Developer Q&A: Part 1 - Rally is the first in a planned series, each of which will focus on a different area of the game. Fans can submit questions for inclusion in future videos and keep up to date with the latest news, screens and videos straight from the studio by visiting www.facebook.com/dirt3game and http://www.twitter.com/dirt3game.

Coming Q2 2011, DiRT 3 will boast more cars, more locations, more routes and more events than any other game in the series. With more than double the track content of 2009’s hit, players will enjoy a career as an elite professional driver, competing in off-road racing events on the intense, weather-beaten rally stages of Europe, Africa and the US and pushing car control to the limit in all-new Gymkhana inspired showpiece challenges.

Set to raise the bar for authentic and accessible off-road racing again, DiRT 3 is now in development at Codemasters Studios for a 2011 release for the Xbox 360 ® video game and entertainment system from Microsoft ® , PLAYSTATION ® 3 computer entertainment system and PC Games For Windows ® LIVE.

ENDS

MEDIA INFORMATION:

Andy Gray, Communications Manager

Andy.gray@codemasters.com

Codemasters (UK) 01926 814 132

Richard Eddy, Director, Communication

Rich.eddy@codemasters.com

Codemasters (UK) 01926 814 132

PRESS RESOURCE WEB SITE

Download game artwork, screens and essential Codemasters’ press materials direct to your desktop from: http://www.codemasters.com/mediabank

About Codemasters

Codemasters, the award winning games developer and publisher, has a 24-year heritage and annual revenues in excess of US$ 150 Million. The company’s dominant brands include Colin McRae DiRT, Race Driver GRID, Cricket and Operation Flashpoint; the company retains the exclusive worldwide video game rights to FORMULA ONE. Codemasters operates three UK development studios– one at its Warwickshire HQ with further sites at Guildford and Birmingham. An additional art studio is based in Kuala Lumpur, Malaysia. In 2009 Codemasters won the coveted Grand Prix Award at the 2009 Develop Industry Excellence Awards, an award bestowed on the company felt by Develop to have contributed the most to the games medium in recent times. Across the group, Codemasters employs over 450 people. In March 2010, Reliance Big Entertainment Ltd. (RBEL), a part of India’s Reliance ADA group, acquired a 50 per cent shareholding in the company, alongside existing investor, Balderton Capital, the leading European venture capital firm that first invested in Codemasters in 2005. For more information on Codemasters’ product portfolio, please visit www.codemasters.com


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