New York, November 5, 2008– In the last two weeks alone, thirteen more top gaming communities have selected online media company Giant Realm, Inc. to exclusively represent their online ad inventory, the company announced today. The newest collection of sites joins the rapidly growing Giant Realm Publisher Group of focused entertainment destinations appealing to 18– 34 year old males.
With these and other recent additions, Giant Realm has increased its total number of exclusive publisher deals by more than 25% since early September and expects that its total reach will jump to 11.5 million U.S. visitors a month beginning in December.
“As we’ve grown in stature, our ability to more easily attract top gaming and entertainment communities has also grown. Where we once had to actively seek out publishers to sign exclusive deals with us, today more and more high quality communities are approaching us first,” said Keith Kane, co-founder and SVP, Sales&Marketing, Giant Realm, Inc.“In this slowing economy, everyone is looking for effective ways to increase their revenue and grow their business. Our strategic approach to building our publisher group, combined with our strong relationships with brand advertisers and existing publishers, has earned us the reputation of being a solid business partner that can deliver results.”
“I contacted Giant Realm because a number of gaming communities that I admire were already part of its Publisher Group,” said David Hua, Co-Founder&VP of Marketing, Genesis Interactive, which operates GotGame and Gamevee.“Not only does the company have great connections, but it also has become known for respecting its publishers and their audiences. Giant Realm is careful to run campaigns that fit well with the tone and content of a given community, and is able to provide the support that we need. I’m excited about the new partnership.”
The newest additions to the Giant Realm Publisher Group are GamingHeaven ( www.gamingheaven.net), DriverHeaven ( www.driverheaven.net), Cadred ( www.cadred.org), ESFI World (E-Sport Fans International, www.esfiworld.com), PSP411 ( www.psp411.com), GotGame ( www.gotgame.com), Gamevee ( www.gamevee.com), GameFlavor ( www.gameflavor.com), PS3 Informer ( www.ps3informer.com), Wii Land ( www.wiiland.com), DS Village ( www.dsvillage.com), Xboxist ( www.xboxist.com), and MMOABC ( www.MMOABC.com).
These signings come on the heels of new study results released by Nielsen and Giant Realm about the interests and consumption habits of today’s core male videogamers. The Nielsen @Plan data dispels the notion of the young male gamer being singularly focused on gaming interests and instead proves that he possesses a broad range of interests and purchase behaviors, ranging from social activities to fitness, movies, electronics and apparel.
Mr. Kane added:“As the Nielsen @Plan findings confirm, today’s dedicated male gamers are passionate about a wide variety of products and activities, and they’re willing to spend both time and money on these broad interests. By continuing to fold top gaming communities into the Giant Realm Publisher Group of entertainment enthusiast sites, we can guarantee that we’re delivering millions of young men with strong consumption habits to the nation’s top marketers.”
Leading brands such as HP, NBC, EA, Slim Jim and Scion have all advertised with Giant Realm.
About Giant Realm, Inc.
New York-based Giant Realm, Inc. ( www.GiantRealm.com) is a rapidly-growing online media company which helps marketers reach the male 18-34 demographic that has disappeared from the traditional media landscape and online portals. GiantRealm.com and its growing publisher group deliver authentic content and community for enthusiasts of entertainment platforms within video gaming, television, film, music and humor. The company exclusively represents all websites that are part of the Giant Realm Publisher Group and offers its publishers the ability to monetize 100% of their ad inventory. According to Google Analytics, Giant Realm currently reaches 29 million individuals worldwide every month. Giant Realm’s shareholders include SoftBank Capital, Comcast Interactive Capital, the William Morris Agency and the Edison Venture Fund.
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