Give a Dog a Home This Christmas Season

London, UK, December 3, 2007– I-play, the mobile entertainment company, today announced the global launch of‘My Dog 2’, the sequel to the hugely successful and critically acclaimed original, My Dog. Mobile operators across the Americas, Asia Pacific and Europe are set to launch this‘one thumb play’ original title next month, making the perfect stocking filler for any canine lover.

‘My Dog 2’ represents the most advanced puppy mobile game of the market with 200 different moves and improved AI. Raise your dog from a cheeky bundle of fluff into a loyal and loveable pooch and watch him grow while you play! There are 21 funny tricks to teach your dog and brand new environments that will plunge you and your canine friend into a big metropolitan city. Incredible new personalization features allow you to take a picture of you or your friends, and upload them to personalize any of the in-game characters, such as the shop keeper or park warden.

Developed, created and published by I-play,‘My Dog 2’ will offer mobile casual gamers and fans of the original game the opportunity to adopt a new dog and look after him every day on their phone. They will need to make sure their adopted dog is happy and healthy or else bear the consequences! The title has a‘pick up and play’ appeal that will delight casual gamers of all ages. The game has already achieved critical acclaim:

“If you're looking for a game that offers little stress but plenty of reward, My Dog 2: Central Bark is a best of breed.”

8/10 IGN Wireless + Editors Choice Award

“If you're looking to adopt a virtual pet, no puppy yaps and paws more winningly.” Pocket Gamer 8/10 Silver Award.

"A must for animal lovers. Realistic dog simulation with many extras and cute dogs."

85% Airgamer.de + Airgamer Award

David Gosen, President, I-play commented:“We’re very excited to launch this new breed of game! Creating a balanced portfolio of games that appeal to a broad demographic is at the heart of I-play’s philosophy.‘My Dog 2’ will appeal to experienced casual gamers but also to younger novice game players. It provides immediate accessible gameplay, combined with the addictive nature of having to check up on your pet on a daily basis.”

About I-play

I-play brings the best in mobile entertainment to an audience of over one billion people via a network of more than 120 carriers worldwide. I-play has been creating mobile games since 1998 and continues to spearhead the creation of mobile entertainment for the next generation.

I-play is a wholly owned subsidiary of Oberon Media, the world's leading casual games company. Oberon’s Game Centre platform, is the industry standard and has been adopted by many of the world's largest corporations. The platform combines casual game content, merchandizing and features to fulfil each partner's specific needs. Oberon Media's publishing arm works with the industry's best, award-winning game developers to produce the top-selling casual games, which can be played in more than a dozen languages on PC, web-based, mobile and console platforms.

Founded in 2003, Oberon Media is headquartered in New York, with offices in North America, Europe and Asia.

For more information visit us at http://www.iplay.com

I-play is a trademark and trading name of Digital Bridges Limited.

Contact:

Anna Brog

I-play

+ 44 (0) 20 7031 8165

anna.brog@iplay.com


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