Global Technology Leader Codeplay Nominated For Scottish Business Award

Edinburgh, Scotland. February 6 th 2012. Pioneering technology company Codeplay, has been nominated in the Scottish Business Awards, for its Offload product, which helps game developers create the next generation of advanced video games.

Codeplay is the world leader in advanced computer graphics and compiler optimisation. Over the last nine years, the company has worked with many of the world's largest and most advanced hardware companies, including Sony and Qualcomm on devices from mobile phones to games consoles, enabling them to increase performance and create advanced new graphics.

Offload has been nominated in the New Product of the Year category in the 2011 Scottish Business Awards.

Offload is a software toolkit for game developers and programmers, which enables them to get the maximum possible performance from the code running the game.

For example, by using Offload, game developers can increase performance by 300% and reduce code size by up to 400% on the hugely popular Sony PlayStation®3. This ensures developers can create the best possible experience for players across every games console.

Codeplay demonstrated the incredible benefits of Offload in a recent collaboration with driving game experts Eutechnyx on the official NASCAR TM video game. The Offload system allowed the creation of the most realistic real-time damage seen in any video game. Offload also enabled this complex damage to be used across all of the leading games consoles – the Sony PlayStation®3, Microsoft Xbox 360 and Nintendo Wii.

Andrew Richards, the founder and CEO of Codeplay said, “Consumers are becoming far more demanding and developers are having to work much harder to squeeze ever greater performance out of the games consoles and platforms on the market. Codeplay has pioneered optimisation technologies for several of the world's biggest hardware companies. Now with Offload we've created an extremely powerful tool which will help the games developers, all over the world, build the best possible games experience for players – no matter which device it's aimed at.”

As the popularity of gaming continues to grow and reach an increasingly diverse range of devices such as smartphones, tablets and other consumer electronics, Codeplay's optimisation technologies will become ever more critical.

“Smartphone companies are doing an amazing job of cramming incredible graphics into tiny battery-powered devices,” said Richards. “But it is becoming a real challenge to produce the type of games software to satisfy customers' ever increasing demands of more for less. Over the last decade we have shown, time and again, that we can deliver this cutting-edge technology from our young, bright and technically brilliant staff from our headquarters in Edinburgh”

The nomination in the Scottish Business Awards is a testament to the growing value of the interactive sector and Codeplay's role as a leader in advanced technology.

“We're thrilled to have been nominated,” said Richards. “We have a world leading team at Codeplay and with Offload we have created a technology which can significantly benefit every game developer and mobile phone manufacturer in the world.”

The winners of the Scottish Business Awards will be announced at a ceremony in Edinburgh, which takes place in February 2012.

ENDS

Notes To Editors:

About Codeplay

Codeplay are global experts in advanced optimizing technologies, compilers and programmable graphics. The company has been providing acceleration solutions that optimize performance for graphics semiconductor designers and AAA game developers since 1999.

In the semiconductor sector, Codeplay partners with leading chip manufacturers, such as AGEIA, Qualcomm and Movidius, helping them to exploit the full potential of their chipsets and accelerate time-to-market. Codeplay's high performance C/C++ compiler technology enables GPU product managers to bring breakthrough new technologies to their graphics processors, significantly reducing development time, costs and risks. The company's compiler testing technologies enable the rapid testing of new compilers and languages, such as OpenCL and shader languages. Codeplay's expert compiler developers bring many years of experience to the toughest optimization and development projects.

In the games sector, Codeplay's recent game acceleration technology, Offload™, is being used by game developers helping them to obtain the very best performance from their graphics, Artificial Intelligence (AI) and game code across all leading video game platforms.

Codeplay's consultancy services, optimization technologies and bespoke support enables semiconductor manufacturers and game developers to stay ahead in the continual race in these extremely competitive sectors, helping customers set the standard for stunning graphics in visual computing and gaming.

Find Codeplay online at www.codeplay.com, or Twitter @codeplaysoft

 

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