London– March 10, 2008– Glu Mobile Inc. (Nasdaq: GLUU), a leading global publisher of mobile games, and 2waytraffic International, a global leader in interactive entertainment, today announced an extended partnership to develop and publish games based on 2waytraffic’s successful‘Who Wants To Be A Millionaire?’ franchise.
Today’s announcement follows a long-standing partnership between the two companies. Glu first developed and published the original‘Who Wants To Be A Millionaire?’ title in Dec 2004 and has since launched five editions of the game, and the franchise of mobile titles has been critically and commercially successful. The 2006 launch of‘Who Wants To Be A Millionaire? 2nd Edition’ spent 18 months on the Entertainment&Leisure Software Publishers Association (ELSPA) Official Mobile Games Java download chart, achieving the no. 1 spot in October 2007.
Through the extended partnership, Glu will develop titles based on the‘Who Wants To Be A Millionaire?’ franchise for numerous mobile platforms to be published China, the Middle East, Chile and Venezuela in addition to existing publishing rights in Europe.
“Glu has a longstanding partnership with 2waytraffic and we have seen great success with the‘Who Wants To Be A Millionaire?’ franchise, so we are pleased to extend our relationship to bring the franchise to additional territories and new gaming platforms,” commented Frank Keeling, managing director of publishing, EMEA, Glu.“The broad consumer appeal and strong brand recognition of‘Millionaire’ make it a perfect title for mobile, and we look forward to continuing on the franchise’s success.”
“We’re delighted to continue our partnership with Glu to bring‘Who Wants To Be A Millionaire?’ to additional platforms and territories,” said Selma Turajlic, Director of Interactive, 2waytraffic International.“The franchise of titles has achieved top-selling success in nearly every major European territory, and we look forward to working with Glu to extend our long-standing partnership and the success of the franchise to a broader audience.”
Glu (NASDAQ: GLUU) is a leading global publisher of mobile games. Its portfolio of top-rated games includes original titles Super K.O. Boxing!, Stranded and Brain Genius, and titles based on major brands from partners including Atari, Activision, Konami, Harrah's, Hasbro, Warner Bros., Microsoft, PlayFirst, PopCap Games, SEGA and Sony. Founded in 2001, Glu is based in San Mateo, Calif. and has offices in London, France, Germany, Spain, Italy, Hong Kong, China, Sao Paulo and Chile. Consumers can find high-quality, fresh entertainment created exclusively for their mobile phones wherever they see the 'g' character logo or at www.glu.com.
2waytraffic is a leading international developer and exploiter of entertainment content for television, mobile and digital platforms with an unrivalled catalogue of over 200 high quality entertainment formats including Who Wants To Be A Millionaire?, Brainiest, Last One Standing, Take It Or Leave It, You Are What You Eat, and That’s The Question.
Using its exceptional expertise and know how, 2waytaffic adds value to its partners by not only capitalizing on its television mass audiences, but also by exploiting its intellectual property through mobile phone and online applications and consumer products.
With its headquarters in Hilversum, the Netherlands, 2waytraffic has rapidly grown in the last two years and now oversees activities in more than 60 countries worldwide.
2waytraffic is a publicly listed company on the London Stock Exchange’s Alternative Investment Market. www.2waytraffic.com
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