San Francisco– May 13, 2008– Today at the JavaOne 2008 Conference, Glu Mobile Inc. (Nasdaq: GLUU), a leading global publisher of mobile games, announced its upcoming original title, Get Cookin’, will utilize motion-sensitive technology available on new Sony Ericsson Mobile Communications AB (“Sony Ericsson”) handsets. The use of this technology challenges players to use a combination of physical gestures as well as button presses to create sophisticated cuisines, bringing an entirely new ingredient to mobile games.
Get Cookin’ is a new title from Glu launching in July 2008 across all major carriers worldwide. Get Cookin’ challenges players to create delicious cuisine by perfecting a wide variety of cooking methods, ingredients, seasonings and recipes. Gamers with the Sony Ericsson W910i, debuted earlier this year at the Consumer Electronics Show in Las Vegas, will utilize motion-specific techniques to complete enticing meals in order to rise to the top of their profession.
“Sony Ericsson’s motion sensor technology allows us to incorporate more authentic, true to life challenges in Get Cookin’ and introduce an entirely new dimension to mobile games,” said Jill Braff, senior vice president of global publishing, Glu.“The use of this technology gives developers a way to deepen the gameplay and gives players a truly fun game that incorporates all new ways to play.”
The built-in accelerometer in the Sony Ericsson W910i is used to control game functions such as flipping a steak on the grill by utilizing its sensitivity to allow for a more intense and physical gaming experience. Get Cookin’ will utilize the JSR 256 API motion sensor found inside the W910i and several other new Sony Ericsson devices.
For more information, visit www.glu.com.
Glu (NASDAQ: GLUU) is a leading global publisher of mobile games. Its portfolio of top-rated games includes original titles Super K.O. Boxing!, Stranded and Brain Genius, and titles based on major brands from partners including Atari, Activision, Konami, Harrah's, Hasbro, Warner Bros., Microsoft, PlayFirst, PopCap Games, SEGA and Sony. Founded in 2001, Glu is based in San Mateo, Calif. and has offices in London, France, Germany, Spain, Italy, Hong Kong, China, Sao Paulo and Chile. Consumers can find high-quality, fresh entertainment created exclusively for their mobile phones wherever they see the 'g' character logo or at www.glu.com.
Cautions Regarding Forward-Looking Statements
This news release contains forward-looking statements, including statements related to the anticipated release date of Get Cookin’. These forward-looking statements are subject to material risks and uncertainties that could cause actual results to differ materially from those in the forward-looking statements. Investors should consider important risk factors, which include the risk that the mobile game described in this news release may not be accepted by consumers as anticipated and other risks detailed under the caption“Risk Factors” in Glu’s most recent report on Form 10-K filed with the Securities and Exchange Commission under Rule 424(b)(4) on March 31, 2008. Glu is under no obligation, and expressly disclaims any obligation, to update or alter its forward-looking statements whether as a result of new information, future events or otherwise.
# # #
GLU MOBILE, GLU, SUPER K.O. BOXING!, STRANDED, BRAIN GENIUS and the 'g' character logo are trademarks of Glu Mobile.
020 8964 4545