San Mateo, Calif.– July 24, 2008– Glu Mobile Inc. (Nasdaq: GLUU), a leading global publisher of mobile games, today announced that it is currently developing a new TRANSFORMERS mobile game, TRANSFORMERS G1: AWAKENING, scheduled to launch worldwide this Fall. TRANSFORMERS G1: AWAKENING will take players back to the TRANSFORMERS’ roots and include characters, storyline and classic visuals from the original GENERATION 1 series– the hugely popular original cartoon that spawned a pop culture phenomenon.
The upcoming game will be the second title from the licensing agreement between Glu and HPG, Hasbro’s (NYSE: HAS) licensing division, bringing the TRANSFORMERS brand and characters upon the fast-growing mobile gaming market.
“TRANSFORMERS has a vast consumer base worldwide, and we saw great enthusiasm and reception with the launch of our TRANSFORMERS game last year,” said Jill Braff, senior vice president of global publishing, Glu.“With TRANSFORMERS G1: AWAKENING, we’ve incorporated classic elements true to the original franchise while creating an innovative and enthralling mobile strategy game that will appeal to TRANSFORMERS fans new and old.”
TRANSFORMERS G1: AWAKENING will be available September 2008 and available worldwide through Glu’s global network of wireless carriers and distributors.
For more information, visit www.glu.com.
About Glu Mobile
Glu (NASDAQ:GLUU) is a leading global publisher of mobile games. Its portfolio of top-rated games includes original titles Super K.O. Boxing!, Stranded and Brain Genius, and titles based on major brands from partners including Atari, Activision, Konami, Harrah's, Hasbro, Warner Bros., Microsoft, PlayFirst, PopCap Games, SEGA and Sony. Founded in 2001, Glu is based in San Mateo, Calif. and has offices in London, France, Germany, Spain, Italy, Sweden, Poland, Russia, China, Brazil, Chile, Canada and San Clemente, Calif. Consumers can find high-quality, fresh entertainment created exclusively for their mobile phones wherever they see the 'g' character logo or at www.glu.com.
Cautions Regarding Forward-Looking Statements
This news release contains forward-looking statements, including statements related to the anticipated release date of the TRANSFORMERS G1: AWAKENING mobile game. These forward-looking statements are subject to material risks and uncertainties that could cause actual results to differ materially from those in the forward-looking statements. Investors should consider important risk factors, which include risks detailed under the caption“Risk Factors” in Glu’s most recent report on Form 10-Q filed with the Securities and Exchange Commission on May 15, 2008. Glu is under no obligation, and expressly disclaims any obligation, to update or alter its forward-looking statements whether as a result of new information, future events or otherwise.
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GLU MOBILE, GLU, SUPER K.O. BOXING!, STRANDED, BRAIN GENIUS and the 'g' character logo are trademarks of Glu Mobile.
HASBRO and its logo, TRANSFORMERS, the logo and all related characters are trademarks of Hasbro and are used with permission.© 2008 Hasbro. All Rights Reserved.
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